November 22, 2022

Four Takeaways from "How to Start Using Data for Fun and Profit" at the Financial Wine Symposium

1. Google Analytics is Transitioning; 2. the three most important types of data analysis for a winery are visitation, conversion, and attrition rates; 3. keep data or metrics simple; 4. The most common way of benchmarking is to develop baseline metrics and compare yourself each year with those metrics.