What’s the fastest growing wine variety? Well, thank you for asking. It happens to be Sauvignon Blanc, which grew 12 percent in the year ending in October 2016 in channels tracked by Nielsen (see page 165). Some of it came from New Zealand, which as a “category” grew 15 percent in the same time period.
According to the Wines & Vines Database, 1,191 wineries in North America now make Sauvignon Blanc. Frankly I would have guessed that the number was higher, but by comparison... go to issue