A little over a year ago, I attended a marketing conference where wine marketing and technology executives exchanged ideas. There were roughly 150 industry professionals in attendance, most of them were folks working in wine marketing or sales. During a discussion about e-commerce, a speaker asked for a show of hands to indicate how many people were “happy” with their point-of-sale (POS) systems. Nobody in the room raised their hand.
Why weren’t any hands raised? There are man... go to issue