When Tablas Creek Vineyard announced it would release a box of wine for $95 and sell it though the wine club, people in the trade took note. If your least expensive wine is priced at $25 and a box contains four bottles, a box may not seem like the most viable option, despite the quality advantages for wines made for short-term consumption. The issue has always been consumer perception. Now, though, we’re seeing more small- to mid-sized wineries putting premium wine in alternative packages that appeal to a younger and wider audience. Some are quite good and have gained some traction. This month we look at Tablas Creek’s experiment with high-end boxes and delve into other ways wineries can appeal to a wider audience, including usi...  go to issue >