When it comes to selling wine, first impressions are critical. The general population’s attention spans are shorter than ever and there is so much competition on the shelf. That first impression is an opportunity to convey a brand’s positioning and image while delivering a message—but once you make that first sale, the wine needs to deliver so there’s a repeat purchase, of course.
Packaging can help a winery express its uniqueness and individuality so there are constant efforts to upgrade and innovate. This month we announce the winners of the WineBusiness Monthly PACK Design Awards and share how they tell these stories. The packages were judged by an independent panel of esteemed wine and design ... go to issue