Working for the Robert Mondavi Winery, as Doug Shafer also has, gave me time to simultaneously study Napa history. The prior five years, I had been living and working in Sonoma County, and that history (and its characters) had become second nature. But, then being in the land of Napa, I needed to know more; so, I read Lin Weber’s “Old Napa Valley, The History to 1900.” That became a great base, and the rest was history, as the saying goes. After I had read that book and several others, I got a job in the Sierras as the Director of Public Relations for Ironstone Vineyards… And off I went into that history; then onto Diaz Communications, having more control over my own direction and destiny.