Winebusiness.com - Homepage for the Wine Industry

January 12, 2017

Lafite's premium - falling

 Driven by demand from Asia, Lafite Rothschild’s price premium over the average of the other First Growths peaked at 129% in November 2010. This followed the announcement that the 2008 bottle would carry the Chinese symbol of the figure of eight, representing good fortune. Its premium has since dropped considerably and currently stands at 24.6%.