January 12, 2017

What IS Minerality, Anyway?: An Evaluation of Consumer Understanding of Minerality Using Analysis of Language

 As most of you reading this blog are already aware, the term “minerality” is a tricky little thing. It’s a term that is common in wine tasting notes these days, though its origins and causes remain uncertain and, at times, contentious. In terms of scientific evidence, consensus regarding the source or even existence of minerality is lacking, and there doesn’t seem to be much (if any) peer-reviewed science supporting a chemical or physical mechanism.