Cao set up the bureau, originally called the Bureau of Grape and Floriculture Industry, in 2012 to help boost Ningxia’s promising wine industry. He’s been involved in a dizzying number of projects. These range from the region’s OIV observer membership to trade fairs, wine festivals and fact-finding missions to establishing a nursery with imported plant material to a pair of two-year projects called Ningxia Winemakers Challenge, the most recent of which pairs 48 foreign winemakers with local operations in a contest with over USD100,000 in prizes. (Disclosure: I helped find winemakers for this contest.)