February 04, 2010

Do We Watch the Web the Same Way We Watch TV? Not Really

Looking at Nielsen’s online panel data of U.S. visitors to online TV sites in the last 30 days, we found more differences than similarities when it came to viewing behavior, demographics and even ad effectiveness... TV commercial spots reused online appear to be more impact on recall and likeability than creative just designed for online as this case study with food and beverage ads shows.