November 17, 2023

What the Wine Business Needs to Hear (or "Holy F-king Sh-t! Bruce F-king Dickinson!!")

In Dickinson’s experienced view (as a serial entrepreneur and someone who has had a major creative drive behind one of metal’s most enduring and beloved brands), there’s an enormous difference between having a customer, and attracting a fan of your brand. ... “You should hate [having] your customers!” according to him, because “a customer can walk away. What you want is a fan.”