Lead Wine Ambassador – Merriam Vineyards (Healdsburg, CA)
Location: Healdsburg, California
Job Type: Full-Time, Hourly + Incentive
Reports to: General Manager
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Join the Merriam Vineyards family and help shape one of Sonoma County’s most welcoming wine destinations.
Located on the eastern edge of the Russian River Valley, Merriam Vineyards is a family-owned, organically farmed estate known for elegant, Old World–inspired wines and genuine hospitality. We are seeking a dynamic Tasting Room Manager to lead our hospitality team and help drive direct-to-consumer sales with warm hospitality.
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Position Overview
We’re seeking a dynamic and passionate Lead Wine Ambassador to join our hospitality team. This key position leads by example — providing warm, engaging, and educational tasting experiences, mentoring the ambassador team, and supporting the tasting room’s daily operations.
If you love connecting with people, have a deep appreciation for fine wine, and thrive in a team-oriented environment, we’d love to meet you.
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Key Responsibilities
•  Host exceptional wine tastings and estate experiences that convey Merriam Vineyards’ story and philosophy.
•  Lead by example on the tasting room floor, ensuring outstanding service and guest satisfaction.
•  Drive direct-to-consumer sales and wine club sign-ups through authentic relationship building.
•  Support daily operations including opening/closing duties, cash handling, and inventory management.
•  Assist in training, coaching, and supporting fellow ambassadors.
•  Participate in special events, wine club functions, and offsite pourings.
•  Maintain a clean, organized, and inviting guest environment.
•  Serve as a brand representative both onsite and within the community.
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Qualifications
•  2+ years of winery or premium hospitality experience
•  Strong wine knowledge; WSET or similar certification a plus.
•  Proven success in direct-to-consumer sales and wine club growth.
•  Excellent communication, interpersonal, and presentation skills.
•  Professional and team-oriented demeanor.
•  Tock and Commerce7 experience a plus
•  Must be at least 21 years old and able to lift 40 lbs.
•  Must be able to stand for long periods of time
•  Weekends required
•  Availability on holidays and for special events is required.


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Compensation & Benefits
•  Competitive hourly rate + sales incentives + wine club commission + tips
•  Health, dental, vision insurance plus 401k
•  Employee wine discounts and perks
•  Collaborative and supportive team culture
•  Opportunity for career growth within a family-owned estate winery
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How to Apply
Please send your résumé and a brief cover letter sharing why you’re an ideal fit for this position