JOB SUMMARY Drive sales growth and brand visibility within the competitive beverage industry. This position involves managing relationships with retailers, restaurants, and other clients to promote and sell wine and spirits products. The role demands a blend of sales expertise, deep product knowledge, and excellent customer service skills to meet and exceed sales targets.
_____________________________________________________________________________________
KEY RESPONSIBILITIES
•  Achieve or exceed sales targets within assigned territory by identifying and pursuing new business opportunities
• 
•  Develop and execute territory sales plans that align with company objectives.
•  Present and promote the product portfolio to new and existing clients, ensuring an in-depth understanding of product offerings.
•  Negotiate pricing and promotional agreements in line with company policies
•  Build and nurture long-term relationships with clients, including retail stores, restaurants, bars, and event venues
•  Provide exceptional customer service by responding to inquiries, resolving complaints, and offering solutions tailored to client needs
•  Collaborate with clients to create and implement marketing and promotional strategies that drive sales.
•  Stay informed about industry trends, competitive activity, and consumer preferences to identify opportunities for growth.
•  Gather and analyze sales data, providing regular reports to management on territory performance, challenges, and opportunities.
•  Participate in trade shows, tastings, and other industry events to represent the brand and expand market presence.
•  Maintain a deep understanding of the company’s wine and spirits portfolio, including origins, production methods, and tasting notes.
•  Educate clients and their staff on product features, benefits, and applications to enhance sell-through rates.
•  Conduct tastings, demonstrations, and presentations to showcase the portfolio and engage clients.
•  Create & develop campaigns and strategies specific to a certain customer group or account.
•  Deploy campaigns and monitor ongoing success for measurement of ROI.
•  Curate media and content to be used for Social Media and other formats
•  Attend meetings at the corporate office three times per month


SUPERVISORY
RESPONSIBILITIES NONE

ORGANIZATIONAL CHART This position reports to the VP of Operations

ACCOUNTABILITIES Excellent brand visibility and sales growth

RELATIONSHIP BUILDING This position requires regular contact both inside and outside the company in order to carry out company policy and programs; and requires abilities of persuasion and negotiation.

DECISION MAKING This position requires the ability to work independently towards general results and to devise new methods and meet new conditions for involved/complex jobs.

SUPERVISION RECEIVED Full Direction

TYPICAL ASSIGNMENTS Participates in determining objectives and approach to assignments. Plans, schedules and arranges own activity.

REVIEW OF WORK Work is reviewed upon completion for adequacy in meeting objectives.

JOB REQUIREMENTS EDUCATION & CERTIFICATIONS

Education or Job Knowledge equivalent to a two-year college program.

•  Possession of a valid driver’s license and access to reliable transportation.
•  Undertake & Complete Responsible Beverage Training Program Offered by California Alcoholic Beverage Control.
•  Consider earning a Wine / Spirits Certification Credential:
o WSET - Wine & Spirits Education Trust
o CSS - Certified Specialist of Spirits
o SOMM - Sommelier / Wine Steward


EXPERIENCE The minimum amount of relevant work experience required to successfully per the job, is at least three (3) years.


OTHER Willingness to work evenings and weekends as necessary



SKILLS REQUIRED
•  Mathematical Skills
•  Communication Skills
•  Reasoning Skills
•  Computer Skills
•  Analytical Skills
•  Administrative Skills
•  Networking Skills

WORK ENVIRONMENT AND PHYSICAL DEMANDS

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The typical level of noise for the work environment of this position is: Moderate (business office with office machines and/or computer printers, light traffic).

PHYSICAL DEMANDS The employee is regularly required to sit, stand, walk, talk, hear, and use their hands and fingers to handle or feel, reach with hands or arms, lift or move up to 50 pounds.

The ability to identify and distinguish colors is paramount to the branding work required on both new and existing bottles.