Tasting Room Manager
Merriam Vineyards – Healdsburg, CA

Join the Merriam Vineyards family and help shape one of Sonoma County’s most welcoming wine destinations.
Located on the eastern edge of the Russian River Valley, Merriam Vineyards is a family-owned, organically farmed estate known for elegant, Old World–inspired wines and genuine hospitality. We are seeking a dynamic Tasting Room Manager to lead our hospitality team and help drive direct-to-consumer sales with warm hospitality.

What You’ll Do
•  Lead and inspire the tasting room team to create exceptional, memorable guest experiences.
•  Host tastings and VIP visits that tell the Merriam story with warmth and authenticity.
•  Achieve sales, wine club, and service goals through training, motivation, and hands-on leadership.
•  Oversee daily tasting room operations, including staff scheduling and inventory management.
•  Partner with the general manager, ownership and the DTC team on events, club growth, and creative marketing ideas.
•  Maintain a beautiful, inviting space that reflects the quality and spirit of our wines.

Who You Are
•  A natural leader with 3+ years of winery or hospitality management experience.
•  Team player who enjoys offering warm, personal hospitality to guests
•  Passionate about wine, people, and creating meaningful connections.
•  Skilled in sales, team development, and guest relations.
•  Detail-oriented, organized, and calm under pressure.
•  Proficient with POS and CRM systems (Commerce7 and Tock experience a plus).
•  Must be 21+ and able to lift 40 lbs.
•  Must be willing to work weekends

What We Offer
•  Competitive salary ($69,000–$75,000 DOE) + sales commissions, wine club commissions and gratuities
•  Health, dental and vision benefits
•  Paid time off and wine allowance
•  Opportunity to be part of a dedicated team within a respected, family-owned estate winery

If you’re ready to lead with heart and hospitality—and help grow a family-owned brand rooted in authentic, estate-grown wines—we’d love to hear from you.