The Tasting Room Operations Manager at Miller Family Wine Company is responsible for overseeing the sales activities and operations of all Tasting Rooms and Wine Clubs. This role involves strategic planning, budget management, and ensuring profitability while maintaining a high level of customer engagement and satisfaction.
Essential Functions:
1. Financial Oversight:
•  Oversee and understand Tasting Room and Wine Club P+L.
•  Track and implement tasting room budgets.
•  Analyze COGS and margins, implementing a strategic profitability model.
2. Strategic Planning:
•  Develop and implement strategic sales plans aligned with corporate goals.
•  Create team goals that support overall corporate objectives.
•  Collaborate with Events Coordinator on to create ongoing events, new initiatives, and programming.
•  Understand and provide recommended avenues for Marketing initiatives to drive brand awareness and business strategy
3. Sales and Forecasting:
•  Work closely with demand planning and sales channels to develop accurate annual forecasts.
•  Align sales goals, strategy, and vintage release schedules.
•  Monitor and manage discounting allowances.
4. Operational Efficiency:
•  Align cross-departmentally to create efficiencies.
•  Review daily sales numbers, foot traffic, and conversion rates for effective business management.
•  Analyze product margin and profitability to provide strategic solutions.
5. Team Management:
•  Supervise Tasting Room leads, Event Coordinator, and Wine Club Manager.
•  Support and oversee Tasting Room day-to-day initiatives as needed
•  Provide training, performance evaluations, and foster a culture of continuous improvement.
6. Market Analysis and Community Engagement:
•  Stay informed about market trends and analyze customer needs, price schedules, and discount rates.
•  Represent the company at trade association meetings to promote products and brands.
•  Cultivate relationships within the community to drive engagement and foot traffic.
7. Ownership Mentality:
•  Instill a sense of "ownership" over the success of the business, brands, and position within the organization.
•  Constantly seek opportunities for learning and improving the current state of the business for short and long-term success.

Job Requirements: Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing.

Education and Experience:
•  Bachelor’s Degree in Business, Marketing, Communications, or a related field, or equivalent of 5-7 years of experience with some education.

Required Skills:
•  Three or more years of proven success in similar role
•  Strong skills in budget development, P+L management and oversight
•  Proficiency in team management
•  Clean driving record
Physical Demands:
•  Must be able to occasionally lift 50 lbs.
•  Ability to travel/drive between Tasting Rooms effectively

Supervisory Responsibilities:
•  Directly supervises 3 or more employees.
•  Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
•  Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints, and resolving problems.

Travel
•  Required between Tasting Room locations typically between Santa Maria, CA and Santa Barbara, CA.