Position: Director of Marketing (DOM)

Objective: The DOM is responsible for planning, development, and execution of marketing and PR for all Paul Hobbs Wines (PHW) brands. Provides best-in-class leadership / management to market with exceptionalism. Oversees core marketing standards are consistent and upheld across all PH companies. Participates as a team leader. Senior Brand Manager (SBM1) serves as this position’s backup.

Examples of responsibilities: (not limited to those listed below):
1. Strategic planning and leadership:
a. Develops distinctive messaging, communicating differentiation with powerful, compelling storytelling.
b. Leads design and content for all assets: packaging, POS, merchandising, advertising, digital, and training materials.
c. Cultivates and maintains strong business relationships with relevant internal and external players.
d. Develops market strategies for new products and line extensions.
e. Works to gain consensus and alignment on brand strategies, internally and externally.
f. Leads, mentors, and develops marketing team members.

2. Consumer engagement and acquisition:
a. Manages media relations campaigns, PR agencies.
b. Builds brand awareness to drive consumer acquisition.
c. Identifies purchasing patterns of target audience to create strategic content.

3. Annual brand execution and financial accountability:
a. Prowess in social and digital media. Creates ‘sticky’ messaging that resonates with target audiences.
b. Develops / implements brand objectives, strategies, and tactics.
c. Creates annual brand plans. Oversees portfolio activation calendar.
d. Ensures all aspects of brand messaging remain consistent with PHW company core values.
e. Responsible for P&L (i.e., pricing, public relations, consumer, trade, and digital marketing expenses).
f. Leads planning for trade/consumer events & in-market travel of principal brand ambassadors.

4. Analytical insights:
a. Harvests marketing insights to inform business decisions. Seeks growth opportunities. Sorts trends.
b. Evaluates market conditions. Creates KPIs to measure progress towards achieving organizational goals.

Specific qualifications & skills:
1. Leadership and skills: Assemble / lead best-in-class marketing team. Able to positively influence stakeholders. Strong conceptual and implementation skills. Consumer-centric sales messaging. Good creativity. Capable collaborator.
2. Business: Strong business acumen. Comprehensive industry knowledge. High-level organizational and time management competency. Calm under fire. Able to manage multiple priorities under tight deadlines.
3. Analytical & planning: Keen ability to conduct incisive analysis, distill, forecast, and drive optimal results.
4. Communication: Collaborative, effective, efficient. All situations, all media. Good public speaker.
5. Attitude: Cheerful, positive, considerate, creative, professional demeanor.
6. Success drive / work ethic: Initiative-taker, fluidly manages rapidly changing priorities. Calm/collected under pressure. Has a ‘Plan B.’ Anticipates, prepares, adapts, curious, organized, intuitive, relentless drive to excel.
7. Design and Aesthetic Sensibility: Eye for compelling graphic design and product presentation.

Basic Job Requirements:
1. Minimum 4-year college degree required, marketing MBA preferred.
2. 10+ years of wine brand marketing leadership experience across premium and luxury segments. Proven performance in planning, implementing, and executing brand building activities in wholesale and DTC channels and across digital platforms.
3. Deep knowledge of domestic 3-tier distribution system and multi-channel DTC experience.
4. Advanced skills in Microsoft Office Suite and Adobe creative suites.
5. Other desirable credentials: CMS, SWE, WSET, Wine MBA.

Reports to: President/Chief Operating Officer