Turley Wine Cellars is a family-owned winery with deep roots in Napa Valley and Paso Robles. Since 1993, Turley has focused on making historic California wines from over 50 vineyards across the state, primarily Zinfandel and Petite Syrah, with many vines dating back to the late 1800s. Through our commitment to organic farming, heritage vineyards, authentic hospitality, and equitable relationships with our employees, growers, members and communities, Turley aims to both create and preserve California’s unique winemaking culture. For the first time, we’re looking beyond the family to welcome a Regional Sales Manager to represent and expand our portfolio in the Midwest/South Central markets.

JOB PURPOSE
This position is as much about relationships as it is about sales expertise and results: growing volume, strengthening brand visibility, managing distributor relationships, expanding into new markets and effectively handling the routine administrative components from your home office or on the road. The Regional Sales Manager (RSM) will spend the bulk of their time in the field meeting with accounts, developing and expanding our customer base, hosting events, conducting tastings and trade education, serving as a brand ambassador and telling the story behind every bottle.

Reporting to the VP of Sales, you’ll work closely with the Turley family and our winemaking, hospitality, and operations teams. This role requires a deep appreciation for our farming practices, a clear understanding of our winemaking philosophy, and an authentic connection to representing our wines, our history, and our values in the marketplace.

PRIMARY RESPONSIBILITIES
- Expand market reach by converting new regional accounts and customers
- Strengthen and expand distributor relationships to increase brand visibility and boost sell-through
- Partner with distributors to successfully execute sales strategies, goals and revenue targets
- Build and implement a territory plan focused on high-impact account engagement
- Organize and maintain a proactive visit schedule for key accounts in your region
- Generate direct sales and support DTC program through trade/consumer events, tastings, and dinners
- Maintain consistent presence in territory to identify new opportunities and work alongside distributors
- Implement allocation strategies that protect Turley’s reputation and support sustainable account growth.
- Meet annual shipment, depletion and financial goals
- Keep accurate inventory levels
- Manage territory budget and expenses responsibly, staying within approved parameters
- Keep leadership informed through consistent reporting of market actions, priorities, and outcomes
- Represent the Turley brand with integrity and professionalism; show up as scheduled and on time
- Maintain a thorough knowledge of the current marketplace, competitive activity, and trends
- Management may assign or reassign duties and responsibilities to this job at any time

REQUIRED SKILLS
- Work successfully with all levels of the organization
- Excellent communication - written, verbal, interpersonal, presentation
- Proven ability to handle multiple projects, priorities, workflow and deadlines effectively
- Ability to thrive in highly competitive and fluid environment
- Maintain professionalism, high standards and a commitment to excellence
- Ensure a high level of accuracy and record keeping

QUALIFICATIONS
- Bachelor’s degree preferred (Business, Sales and Marketing, or related field)
- Minimum 8 years of sales experience in the Alcohol Beverage Industry
- Demonstrated prior success of exceeding sales goals and managing heavy travel schedule
- Strong existing relationships within industry and sales territory
- In depth knowledge of wines and wine production
- Wine industry hospitality and/or production experience desirable
- Proficient with Microsoft 365, SharePoint, CRM, and generally comfortable with technology
- RBS certification

PHYSICAL REQUIREMENTS
- Current driver's license, auto insurance coverage, and clean driving record
- Work flexible hours, including evenings and weekends
- Extensive travel (weekly) by car and air
- Lift, carry, bend, push, pull 40–50 pounds of wine repeatedly
- Comfortable standing, sitting, presenting, and pouring wine for extended periods
- Reside within territory
- Be equipped to work productively in mobile office while in the field
- Professional attire

COMPENSATION
$85,000 annual salary (exempt) + sales commission, bonus, profit sharing/401(k), full benefits package

HOW TO APPLY
Please include cover letter for introduction in addition to your resume. We look forward to hearing from you.