The Trade Marketing Associate is responsible for the day-to-day execution of Avaline’s on-premise and retail trade marketing programs, ensuring seamless delivery and strong sales support. This role manages the operational details, timelines, tools, assets, coupons, data insights, and logistics, while supporting the Trade Marketing Director and Manager through flawless execution of assigned priorities.

We’re seeking someone who is proactive, detail-oriented, and collaborative, with prior experience in the alcohol/beverage industry.

Reporting to the Director of Trade Marketing. This is a remote position and can be based anywhere in the United States.


What You’ll Do:

Program Execution – Manage daily execution of on-premise and retail initiatives, including shopper marketing programs, displays, promo items, and activations. Ensure projects are delivered on time and on budget
Sales Support – Provide ongoing sales team support with tools, presentations, and timely responses to program needs across both on and off premise channels
Workflow & Project Management – Create and maintain Asana tasks and calendars to keep projects on track and ensure clear communication across teams
Sales Tools & Presentations – Update and manage presentation decks, sell sheets, and trade marketing documents as prioritized by the Manager and Director
Coupons – Own coupon execution, including set-up, tracking, and redemption reporting, while managing spend to budget
Custom POS Requests – Coordinate retailer, regional, and account-specific POS, ensuring brand alignment and quality
Trade Activation Support – Manage logistics and details for market takeovers, food & wine events, and high-impact activations working closely with Manager & Director
Digital Shelf Updates – Manage ongoing uploads and updates across Vivino, Syndigo, Instacart, and retailer platforms
Data & Reporting – Track and report on retailer trends from syndicated and published reports, and prepare data-driven recaps of Avaline’s trade marketing programs to evaluate impact and inform future planning
Logistics – Coordinate shipping, order collection, and tracking for all trade marketing programs
Cross-Functional Support – Collaborate closely with sales, brand marketing, and external partners to align on goals and ensure smooth program execution


Who You Are:

A detail-oriented and highly organized professional who thrives on managing multiple projects at once
A proactive problem-solver who takes initiative and enjoys seeing programs through from start to finish
Collaborative by nature, you work well across sales, marketing, and external partners to keep priorities aligned
Equally comfortable working independently and taking direction, you’re eager to learn, grow, and contribute to Avaline’s mission
Passionate about building brands and excited to grow your career in marketing within the wine and/or beverage industry
Positive and collaborative with the ability to support senior team members while independently owning assigned projects


Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or related field
1–3 years of experience in trade marketing, brand marketing, sales support, shopper marketing, or related CPG role (2–4 years for Sr. Associate consideration).
Alcohol beverage industry experience strongly preferred
Strong project management and organizational skills, with the ability to manage timelines and priorities in a fast-paced environment
Excellent communication skills (written and verbal), with proficiency in Google Slides/Power Point and Google Sheets/Excel
Experience with project management tools (e.g., Asana) is a plus
Ability to analyze data and translate insights into actionable recommendations
Comfort managing logistics, budgets, and external vendors or partners


The Trade Marketing Associate position will offer a salary of $68,640 - 85,000 per year + annual bonus, based on a variety of factors.

Avaline's benefits package includes Medical (90% employer contribution), Dental (75% employer contribution), Vision (75% employer contribution), Equity Share Options, Unlimited PTO, 15+ paid holidays, Wine Allowance, Electronics Allowance, FSA/HSA, 401k, Paid Parental Leave, Life & Disability Insurance, Employee Discounts and much more!

Avaline is an Equal Opportunity Employer. We actively seek to create a diverse work environment and we encourage candidates from all backgrounds to apply. Selection for roles will be based solely on job-related qualifications and abilities, and discriminatory practices are prohibited at every level of the organization.