Clos Solène is small, family-owned winery on the west side of Paso Robles, located in the heart of the Willow Creek AVA. The winery is in the midst of building a new production facility (caves) and hospitality center, estimated to be completed in Summer of 2026. The winery crafts small production, primarily Red and White, Rhone varietal based blends that are sold primarily Direct-to-Consumer through its membership programs. We are looking for a full-time Membership Manager to join our team, someone who is self-motivated, energetic and possess strong management and communication skills. A successful candidate will have a natural passion for Paso Robles wine and customer service, as well as cheerful and cooperative demeanor, and eager to provide excellent hospitality, customer service and membership engagement. You will be one of 3 key managers in the business, working closely with various team members throughout the winery to provide memorable member interactions on all levels – digitally and in real life.

The Membership Manager (MM) reports directly to the CEO and oversees all membership programs at Clos Solene (CS). The primary goal of the MM is to increase winery direct membership purchases by providing personalized service to members and other direct sales customers in a professional manner at a concierge level. This will be achieved simultaneously with excellent management skills with a high level of CRM expertise, a dynamic outreach program and efficient daily management of multiple membership programs. Additional responsibilities include working with Owner and CEO on Marketing related activities tied to Membership programs. The MM works alongside Membership Services Coordinator (MSC) to coordinate all Membership and Marketing related communications to members and all customers. The following duties will be required on a daily, weekly and monthly basis:

Essential Duties and Responsibilities:

Department Management
1. Responsible for financial results of the Membership sales channel – automated memberships sales, mailing list sales, as well as all internet and phone sales.
2. Develop strategic plans for advancing overall CS membership levels including overall structure and design of the automated shipping, promotional programs and mailing list programs.
3. Responsible for the coordination of all facets of membership shipment program ensuring proper planning, execution and follow-up of each release – Fall/Spring + Large Format &Mon Millesime release (January).
4. Responsible for consistently improving the overall remote customer experience via mail, email, phone & text.
5. Coordinate/update all pricing, shipping and customer information related to membership.
6. Work with Hospitality Manager (HM) to organize all outreach programs for membership events at winery (2-3 annually), as well as all offsite events.
7. Meet weekly with CEO and Management team reviewing overall department metrics and performance and discussing ongoing 6-12-month planning of Membership programs.
8. With Accounting Manager (AM), manage membership program inventory levels, library stocks and allocations in order to maximize efficiencies, profitability and turnover.

Membership Management
1. Maintain a relevant, efficient and growth-oriented membership structures – Membership, Promotional Programs & Mailing List
2. Manage all annual release communications (x4) including save the dates, open release & charge notifications.
3. Manage all aspects of automated shipments working with MSC in coordinating 3rd party shipping details, inventory movement and returns.
4. Produce all quarterly mailing list outreach programs promoting visitation, purchase and membership sign-ups.
5. Create all membership offering notifications (email/text) and associated collateral.
6. Conduct membership status updates quarterly with credit card declines and hold status changes.
7. Develop creative strategies to increase the membership and active purchasers of the CS email list and to increase sales revenue and profitability per customer.
8. Increase direct to consumer sales by creating targeted email campaigns that bring customers back into the club and/or buying on a semi regular basis (non-member release purchases).
9. Modify all existing offerings and events (as needed) to appeal to a broader and younger audience base.
10. In coordination with HM & MSC, help organize all membership events.

Customer Service Engagement/Management
1. Maintain high level of daily customer service standards via phone (1), text and email.
2. Collaborating with CEO & HM, develop concierge level service for seasonal outreach to top tier level customers, with all three membership tiers and Mailing List customers.
3. Develop all guidelines and reporting processes for assessing follow-up protocols.
4. Develop and track membership questionnaires (bi-annually).
5. With HM and MSC, ensure a positive reception and follow-up of all club members visiting CS.

Metric/Analytics Reporting Management
1. Oversee the weekly, monthly and annual sales monitoring and reporting to management utilizing winery’s DTC POS platform – C7, separate Reporting platform Enolytics, as well as Treefrog platform
2. Maintain up to date customer information in CRM platform (C7) making sure proper customer data is regularly entered and updated.
3. Collaborating with MSC, manage differentiated customer list and associated buying criteria.

Marketing (In Collaboration with Owner & CEO)
1. Develop all Relationship Marketing strategic plans and operational execution plans in order to enhance brand engagement by customers and key trade (Somm Community).
2. Working with outside designers, develop all collateral material for membership offering, outreach, and hospitality experiences.
3. Coordinate new website (2026) implementation and lead maintenance of website, improving website functionality and esthetics, in effort to continually improve