Who We Are
C. Mondavi & Family is a fifth-generation, family-owned wine company deeply rooted in tradition, pride, and purpose. From our iconic Charles Krug winery-Napa Valley’s oldest-to our nationally distributed CK Mondavi and Family brand and our import portfolio of Valdo & French Blue, our legacy is built on passion, perseverance, and an unwavering commitment to excellence. As one of the few remaining family-owned wine businesses in the industry, we take pride in our people-first culture where every voice matters and every action contributes to something greater. We move with urgency, adapt with purpose, and hold ourselves to the highest standards-not because we have to, but because we care deeply about what we do and who we do it for.

Our team shares a bold drive to win, a commitment to craftsmanship, and a roll-up-your-sleeves mentality that turns challenges into opportunities. That’s the Mondavi way—honoring our past while building a future rooted in heart, hustle, and family.

Join Us
If you’re looking for more than just a job, if you want to be part of a company where your contributions matter, your growth is supported, and your work has purpose -then we invite you to bring your talents to C. Mondavi & Family. Together, we’ll create something extraordinary.

Job Summary
The Regional Sales Manager (RSM) is responsible for driving sales growth and achieving company objectives in the Mid Atlantic market. This includes managing distributor and broker relationships, influencing key accounts, ensuring alignment with company priorities, and managing budgets effectively.

Key Responsibilities
•  Build and maintain strong distributor and broker partnerships; educate, motivate, and align their teams to deliver company goals.
•  Drive sales execution across all trade channels, including on-premise (WBTG, wine lists, promotions) and off-premise (distribution, shelf placement, ads, displays).
•  Influence key on- and off-premise accounts to sell and promote company products (as allowed under licensing laws).
•  Monitor inventory, ensure sufficient stock levels, and manage orders to prevent out-of-stocks.
•  Represent the company professionally with retailers and in trade events, tastings, and consumer activations.
•  Provide clear updates to senior management on market performance, competitive activity, and solutions to market challenges.
•  Ensure effective use of promotional/point-of-sale materials and adherence to budgets.
•  Submit required reports (expenses, itineraries, business reviews, price surveys, planning documents, and market intelligence) on schedule.
•  Maintain compliance with state and federal regulations and proper care of company assets.
•  Achieve proficiency in company tools and software (e.g., PBi, IDig, Compass, SharePoint, Nielsen).

Qualifications
•  5+ years of regional wine sales experience in Mid Atlanytic markets; bachelor’s degree preferred.
•  Proven ability to manage distributor and trade relationships with measurable results.
•  Strong financial acumen and experience managing budgets.

Core Competencies
•  Business & Customer Focus – Understands industry, distributor, and customer dynamics; incorporates customer needs into strategies.
•  Communication & Negotiation – Transfers understanding effectively, builds win–win outcomes, and influences key partners.
•  Leadership & Teamwork – Inspires others, builds positive environments, and works collaboratively toward shared goals.
•  Execution & Decision Making – Implements strategies, manages projects, and makes sound judgments.
•  Innovation & Continuous Improvement – Generates ideas to improve processes, products, and results.
•  Financial & Market Management – Identifies resources, monitors performance, and drives corrective action to maximize portfolio growth.