Hospitality Manager
Casino Mine Ranch — Plymouth, CA
Founded in 1936, Casino Mine Ranch is a family-owned estate vineyard and boutique winery producing limited-production, luxury wines in the heart of Amador County’s Shenandoah Valley. We are a direct-to-consumer (DTC) focused winery with a strong emphasis on wine club memberships, unforgettable tasting room experiences, and brand-building events.
Guided by our values of Family, Stewardship, Independence, and Quality, we welcome guests into a space that honors our history while building authentic connections for the future.
The Hospitality Manager / Tasting Room Manager plays a key leadership role in our winery, responsible for hitting measurable performance goals (wine sales, wine club conversion, average order value, guest engagement) while leading a team that delivers exceptional hospitality. This role is ideal for a motivated hospitality professional with winery management, restaurant leadership, or high-end guest service experience who thrives in a results-driven yet people-first culture.
What You Will Do
Sales & Wine Club Growth
Drive wine sales, wine club memberships, and merchandise through intentional hospitality and guest engagement.
Track and improve KPIs including:
Wine club conversion rate
Average order value (AOV) / $ per guest
Opt-in emails captured
Guest satisfaction feedback
Train, coach, and celebrate team members weekly on sales performance and club conversions.
Team Leadership & Training
Lead, train, and inspire the hospitality team in alignment with CMR values and standards of service.
Establish a training cadence focused on wine knowledge, storytelling, club closing, add-ons, and guest recovery.
Conduct pre-shift briefings with sales targets, wine talking points, and daily KPIs.
Build a positive team culture, making weekends and events highly coveted shifts.
Operations & Systems
Oversee daily tasting room operations ensuring best-in-class guest experiences.
Manage weekly staff schedules via 7Shifts with labor % targets in mind.
Utilize Commerce7 to monitor and report weekly on sales by channel, club metrics, and product performance.
Maintain inventory of wine, merchandise, and tasting room supplies.
Assist with payroll reporting and staff performance tracking.
Events & Experiences
Partner with the Wine Club Manager to plan and execute release parties, private tastings, and member events.
Support Marketing in executing guest engagement strategies and promotions.
Ensure seamless hospitality support for winery events at all scales.
Guest Experience & Recovery
Set and uphold service standards rooted in warm, personalized, memorable hospitality.
Handle guest inquiries, feedback, and issue resolution with professionalism and care.
Foster an environment where every visitor feels welcomed into the CMR family.
What You Need
1–2 years of hospitality management experience (winery, tasting room, or restaurant strongly preferred).
Proven success driving sales and membership KPIs in a guest-facing environment.
Strong leadership, organizational, and problem-solving skills.
Proficiency in Commerce7, 7Shifts, and Google Suite (or ability to learn quickly).
Excellent communication and guest service skills.
Must be 21 years of age or older.
Ability to lift 50 lbs and stand for extended periods.
Flexibility to work weekends, holidays, and winery events.
Passion for wine, hospitality, and creating experiences that reflect Family, Stewardship, Independence, and Quality.
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