Tasting Room Manager
Obelisco Estate Winery – Woodinville, WA

Summary:
Obelisco Estate Winery is seeking an enthusiastic, hands-on Tasting Room Manager to lead our hospitality program and tasting room operations. This role blends strategic vision with daily execution—requiring a leader who is equally passionate about people, wine, and creating authentic guest experiences. The ideal candidate brings warmth, creativity, and professionalism to every interaction, while driving direct-to-consumer (DTC) sales, wine club growth, and brand loyalty. This position requires a leader who can balance operational excellence with active floor presence, fostering a positive and high-performing team culture while ensuring that every guest leaves with a lasting impression of Obelisco.

Key Responsibilities

Leadership & Staff Management

•  Recruit, hire, train, and supervise tasting room associates and wine educators.
•  Lead by example, setting the standard for hospitality, professionalism, and salesmanship.
•  The ability to deliver superior customer service in busy fast paced atmosphere.
•  Create and manage staff schedules to ensure consistent coverage.
•  Conduct ongoing training in wine knowledge, sales techniques, and service standards.
•  Provide coaching, performance evaluations, and disciplinary actions when needed.
•  Foster a collaborative, respectful, and motivated team culture.

Guest Experience & Sales

•  Oversee day-to-day tasting room operations, ensuring a welcoming and brand-consistent environment.
•  Actively engage with guests to deliver elevated, educational, and memorable tasting experiences.
•  Manage VIP visits, private groups, and special requests with personalized attention.
•  Drive DTC sales through tastings, wine club sign-ups, and merchandise.
•  Work with Wine Club Coordinator and General Manager to develop and implement strategies for wine club growth and member retention.
•  Track sales performance, conversion rates, and guest feedback, reporting regularly to ownership/management.
•  Resolve guest concerns promptly and professionally.

Operations & Administration

•  Manage POS systems, cash handling, and daily sales reconciliation.
•  Oversee wine, merchandise, and supply inventories in coordination with production and marketing.
•  Calculate bi-weekly hours and tips.
•  Ensure pricing, menus, and promotional materials are current and accurate.
•  Book, support and help execute winery events, music nights, classes both on-site and off-site.

Marketing & Collaboration

•  Partner with General Manager on campaigns, promotions, and seasonal offerings.
•  Support digital efforts including reservations, guest reviews, and social media presence.
•  Contribute ideas to enhance customer engagement and loyalty programs.

Compliance & Safety

•  Ensure compliance with all Washington State Liquor and Cannabis Board regulations.
•  Maintain health and safety standards for staff and guests.
•  Ensure all staff maintain current MAST 12 permits and Food Handler’s cards.

Qualifications

•  5+ years of leadership experience in winery, or high-end hospitality.
•  Strong leadership and interpersonal skills; able to motivate and inspire a team.
•  A positive attitude.
•  Proven track record in driving sales and achieving revenue goals.
•  Deep knowledge of wine, preferably with passion for Washington State wines.
•  Excellent communication, storytelling, and guest engagement skills.
•  Highly organized, detail-oriented, and adaptable to a dynamic environment.
•  Proficiency with Microsoft Office; experience with POS/reservation systems. Experience with OrderPort and Cellarpass preferred.
•  Valid Class 12 MAST Permit and Food Handler’s Permit (or ability to obtain).
•  Ability to work flexible hours, including evenings, weekends, and holidays.
•  Must be 21+ and able to lift up to 50 lbs.

Salary Range:

$50,000 - $60,000 plus tips.