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Brand / Marketing Manager

Bally Keal Estate

Fairfield, CA

Job Description:

We are in search of a Marketing Manager who will play a vital role in our organization by providing leadership and innovation. This is a rare opportunity to join the management team at one of Suisun Valley’s finest wineries.

As Marketing Manager, you are a core member of the Bally Keal team and the main liaison between marketing and events, direct to consumer, wholesale sales channels. Key responsibilities include project management and vendor relations, PR and media outreach, working directly with strategic partners, on-site and off-site experiences, brand management, label management, and the daily support work that keeps the department running smoothly and efficiently.

Also responsible for being the point person to work on e-commerce, email marketing, social media engagement, and paid search campaigns as well as analytics and website updates. You will report to the owner while working directly with the Owner, CFO, Manager, Winemaker, and Events Manager to align and unify our branding across both digital and physical locations.

Key Responsibilities:

•  Build and evolve brand awareness for Bally Keal as the benchmark producer in the Suisun Valley.
•  Continue to elevate our estate vineyards, people, and brand for all channels
•  Develop and execute Ecomm marketing campaigns to drive significant revenue for the business
•  Provide recommendations for the creation of email blasts, online advertising, and re-targeting campaigns
•  Work closely with Events Manager on the overall marketing plan for building the events program
Oversee timely update of relevant content on the Bally Keal website
•  Assist in management of the Bally Keal consumer Database, implement list-building strategy and perform regular maintenance
•  Support the Tasting Room by continued driving of traffic to the on-site experiences as well as virtual
•  Maintain close relationships with key customers and sales teams to ensure products across the brand portfolio are positively showcased and promoted
•  Track and coordinate score submissions & press for Bally Keal wines. Foster relationships with outside press
•  Maintain standard operating procedures for marketing project requests
•  Focus on overall data capture to grow the database
•  Support the wholesale channel with educational and brand assets

Job Qualifications
•  2-5 years of experience in marketing with a focus on the wine industry
•  Incredible work ethic, well organized and high attention to detail
•  Ability to anticipate needs and problem solve in a fast-paced environment
•  Experience with social media platforms
•  Demonstrated sales ability and leadership
•  Must be available to work weekends and holidays
•  Excellent communication skills and strong interpersonal skills
•  Ability to lift and carry 40lbs
•  Must be 21 years of age or older

Please provide a cover letter and resume to be considered for this dynamic position. We are an equal opportunity employer and encourage all to apply and join our diverse group of talented people.

This position may require the ability to work some evenings, weekends and holidays.
Salary will be DOE, with competitive benefits provided.

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Additional Information:

Job Posted:
Thursday, August 28th
Type of Work:
Full Time
Job Level:
Associate
Compensation:
$7O,OOO.OO