About Adobe Road Winery
Adobe Road is an award-winning boutique winery with unique ties to the exciting world of professional sportscar racing through its sister company, The Racers Group (TRG). We are currently building one of the most epic winery projects in Northern California with a state-of-the-art 16,000 ft. winery and entertainment complex along the vibrant downtown Petaluma riverfront. The winemaking team is crafting award-winning wines with over One Hundred 90+ scores from Wine Spectator and Robert Parker’s Wine Advocate in the last 10 years.
Adobe Road’s The Racing Series is a luxury premium brand comprised of five unique red blends and 1 white blend inspired by moments on the racetrack with incredible and award-winning metal labels and packaging. Adobe Road Winery is experiencing strong growth, and The Racing Series brand is on an incredible upward trajectory (ramping up case production from 4,000 to 30,000 over the next 5 years). https://www.adoberoadwines.com
Our New Winery is gearing up to open within the next 5-6 months. Sales and production are rapidly increasing, and our team exemplifies the WINNING racing team mentality: teamwork, synergy, professional processes and procedures, innovation, strategy, driven to success, do-what-it-takes attitude and be the best in the industry! Check it out on the website on the "project" page. It is truly the "New Paradigm” of the wine world and will truly change the game!!… We are already receiving National recognition and we're trying to keep it under wraps for now.
Position Summary:
Adobe Road Winery is seeking a dynamic, highly organized Events Manager to lead, plan, and execute a variety of winery and brand-aligned events. From high-touch luxury car club experiences to elegant weddings, the Events Manager will deliver seamless and memorable experiences for all guests while driving revenue growth and brand visibility. We are also committed to building strong connections with the Latino community and ensuring our events reflect and celebrate cultural diversity.

This role requires strategic thinking, operational efficiency, marketing creativity, and outstanding hospitality.
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Key Responsibilities:
Event Strategy, Client Marketing & Guest Experience
•  Plan, coordinate, and manage all winery-hosted and private events across multiple venues.
•  Create run-of-show schedules, staffing plans, and production timelines for each event.
•  Collaborate with Tasting Room & Wine Club Manager to align events with sales, elevated tasting experiences, memberships, and wine release cycles.
•  Serve as the primary contact for all event inquiries, bookings, and client communication.
•  Conduct tours and meetings with prospective event clients.
•  Ensure high levels of hospitality and service excellence before, during, and after each event.
•  Build and maintain outreach lists: wedding planners, car clubs, hotels, wealth managers, and luxury lifestyle professionals.
•  Represent Adobe Road Winery at networking events, trade shows, and community partnerships.
•  Coordinate listings and advertising in lifestyle publications, digital platforms, and event directories.
Bookings, Logistics & Systems Management
•  Implement and maintain a booking portal with CRM/calendar integration.
•  Manage digital event registration, booking forms, and automated confirmations.
•  Oversee QR code use for brochures and event material
•  Maintain venue maps and documents detailing capacity, amenities, and logistics.
•  Plan logistics for specialty equipment such as the car rotisserie.
•  Coordinate vendor access, equipment setup, and parking plans.
•  Create and maintain SOPs for deposits, cancellations, contracts, and expense tracking.
•  Develop post-event recap forms with key metrics for ROI analysis.
•  Collaborate on training materials and weekly pre-event briefing templates.
Team Leadership
•  Coordinate staffing per event, including Event Coordinators, AV Tech, Guest Hosts, etc.
•  Develop onboarding programs, training guides, and role-specific checklists.
•  Ensure compliance with safety protocols and emergency procedures.
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Required Experience & Qualifications:
•  Bachelor’s degree in hospitality, Event Planning, Business Administration or related field if possible
•  3–5 years of experience in event management, hospitality, or luxury brand experiences.
•  Preference will be given to bilingual candidates (English/Spanish)
•  Proven track record managing events from concept through execution (50–300 guests).
•  Strong knowledge of wine, food service, and luxury events
•  Experience working with CRM, booking software, and collaborative tools (e.g., Google Workspace).
•  Strong organizational and multitasking skills
•  Experience with winery software (Commerce 7) is a plus
•  Excellent communication, client service, and problem-solving skills.
•  Ability to work weekends, evenings, and extended hours as needed.
•  Valid driver’s license and reliable transportation required.
•  Ability to stand and walk for extended periods
•  Ability to lift and carry up to 35 pounds
•  Comfortable working in both indoor and outdoor environments
•  Familiarity with the wine industry is a plus
•  Excellent verbal and written communication skills
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Compensation & Benefits:
•  Competitive salary ($65k-$75k)
•  Commission/incentives tied to revenue goals
•  Health & Dental insurance
•  Wine Discount
•  Paid time off and Holidays
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Next Steps:
This is an absolutely amazing opportunity and our team is outstanding. Adobe Road Winery is excited to bring on a professional who shares our passion for excellence and elevated guest experiences.
Recruitment commences in August 2025.