Where Culinary Artistry Meets Winemaking Excellence
Join Chef-Vintner Dustin Valette's award-winning team in crafting exceptional wine country experiences. We're not your typical wine club—we create immersive culinary and wine experiences that celebrate Sonoma County's finest terroir-driven wines. Valette Wines has a unique position in the wine industry where we work with multiple winemakers, all with amazing pedigrees and multiple 100-point scores and numerous industry accolades.

Why This Role Matters: As a key member of our leadership team, the Director of DTC & Marketing will define and drive the strategic vision for our direct-to-consumer (DTC) and brand marketing initiatives. In partnership with our acclaimed restaurants, Valette and The Matheson, this role is instrumental in shaping the future of experiential wine marketing for one of Sonoma County’s fastest-growing luxury wine and hospitality brands.


What You'll Do

Strategic Leadership & Growth
-Develop and execute the DTC growth strategy across all consumer touchpoints: tasting lounge, wine club, e-commerce, events, and digital.
-Work with a small team across DTC and marketing functions, building infrastructure and best practices for scale.
-Own KPIs related to DTC revenue, wine club acquisition and retention, customer lifetime value, and brand engagement.

Wine Club & E-Commerce Oversight
-Oversee wine club operations: strategic planning, member experience, fulfillment logistics, retention campaigns, and performance reporting.
-Ensure a high-touch, personalized experience for top-tier members and high-value guests.
-Manage e-commerce platform optimization, online promotions, and digital sales performance.

Brand & Marketing Strategy
-Lead the brand marketing strategy including content development, campaign planning, digital and seasonal promotions.
-Oversee the creation and execution of integrated marketing campaigns across email, social media, website, and other media.
-Lead winery outreach to local concierge, restaurant and winery partners.
-Drive promotional efforts to open Valette Wine Lounge and drive traffic for visitation.

Experience & Hospitality Integration
-Collaborate with the culinary and hospitality teams to develop unforgettable guest experiences that bridge wine and food.
-Curate and lead wine events, private tastings, seasonal activations, and offsite promotional events to drive awareness and sales.

What We’re Looking For
-5–8 years of progressive experience in DTC wine, luxury hospitality, or marketing leadership.
-Proven track record managing wine clubs, DTC sales, and digital marketing strategies.
-Strong leadership, project management, and cross-functional collaboration skills.
-Deep understanding of wine consumers, luxury brand marketing, and experiential sales strategies.
-Proficiency in platforms such as Mailchimp, Commerce &, WineDirect/Figure, ShipCompliant, Squarespace/Shopify, and CRM tools.
-Exceptional communication, storytelling, and brand-building skills.
-Bachelor’s degree in Marketing, Business, Communications, or related field required; MBA or WSET certification a plus.


Why Join Valette Wines?

Leadership Role in a Growing Brand: Be a key architect of growth as we expand into new markets and launch our new Healdsburg Wine Lounge in 2026.
Work at the Intersection of Wine & Culinary Artistry: Collaborate closely with a Michelin-recognized chef and engage a clientele passionate about elevated experiences.
Luxury Brand, Premium Experience: Be the face of an aspirational brand while working in one of the most beautiful wine regions in the world.


Culture of Excellence & Innovation: We are driven by hospitality, sustainability, creativity, and a deep sense of community.


Compensation
Hourly Rate: Based on experience careers@valettewines.com
Additional Earnings: Bonus and sales commission opportunities


Ready to craft something exceptional? Submit your resume, cover letter, and any relevant portfolio pieces to careers@valettewines.com.

Equal opportunity employer committed to diversity and inclusion.