The Consumer Promotions Manager drives the development and execution of consumer and trade promotions that support brand objectives, sales goals, and retailer partnerships. Remote with locations such as: CA, IL, NY, FL, TX. This role manages promotional programming across key BOLD brands (including 19 Crimes, Matua, Drop of Sunshine and Squealing Pig), ensuring initiatives are aligned with brand strategies and deliver measurable ROI. The Promotions Manager focuses on translating brand plans into field-ready tools and programs that build brand visibility and stimulate consumer demand.

Key Responsibilities

Plan & Execute National Promotional Programs
* Develop national and seasonal promotional programs in line with the commercial calendar, brand, and channel strategies including but not limited to consumer activations, coupons/offers, sampling, giveaways, tie-in partnerships, and 360 amplification including digital and social media
* Manage point of sale development (e.g.,displays, premiums, neckers, case cards) from concept through to production, partnering with brand, creative agencies, vendors and operations.
* Lead additional brand opportunities including launch kits, influencer gifting and custom point of sale

Performance Analysis
* Track program KPIs such as lift over baseline, ROI, compliance rates, and share outcomes with brand & sales teams.
* Optimize future promotions based on learnings and market insights.

Cross-Functional Collaboration
* Work with Brand Marketing to ensure promotions reinforce brand positioning.
* Partner with Field Marketing and Sales teams to secure buy-in and effective retail execution.
* Coordinate with Marketing Operations on promotional items set-up detail, production and distribution.

Budget Management
* Ensure brand promotions align with seasonal budgets during key focus periods in partnership with Brand Marketing and Operations.

Trade & Market Engagement
* Support field marketing and sales teams with sell-in tools and education on programs.
* Support management of display incentives
* Attend market blitzes, distributor meetings, and retailer/vendor meetings as needed.

* Apply a strong understanding of brand positioning, objectives and strategies and can bring those elements to life in the process of program development:
* Selecting the most compelling consumer offers and promotional mechanics within budget constraints.
* Prioritizing which brands or SKUs receive promotional focus in alignment with commercial objectives.
* Approving final creative & POS designs that balance brand guidelines and retailer requirements.
* Determining which program learnings drives future strategy adjustments.
* Ability to apply analytic insight to decision making process
* Ability to recalibrate and course correct delays in program/operations development and deliverables

About you

* Bachelor's degree in marketing.
* 5+ years of experience in promotions, trade marketing, or shopper marketing within consumer packaged goods, wine/ beer/spirits industry preferred

* Strategic Agility: Able to translate brand strategy into impactful, compliant promotional programs. Has ability to expand vision to a holistic 360 approach in and out of store
* Project Management: Skilled at managing multiple projects with tight deadlines and diverse stakeholders. Demonstrated success managing promotional calendars and budgets. Strong organizational skills and attention to detail.
* Analytical Skills: Proficient at evaluating program performance and making data-driven recommendations.
* Communication: Strong written & verbal skills to influence both internal and external partners.
* Creativity: Ability to ideate and develop engaging promotions that break through at retail.
* Relationship Building: Builds trust and drives alignment across cross-functional teams and distributor partners. Exemplifies enthusiasm, motivation, and a commitment to follow through effectively and manage relationships with internal stakeholders Takes ownership and responsibility for actions, behaviors, and contributions.
* Experience partnering with legal/compliance teams; understanding and familiarity of three-tier distribution and alcohol regulatory environment preferred
* Knowledge of and experience with social and digital media preferred
* Proficient with Microsoft Office (Outlook, Word, Excel, PowerPoint)