Vice President, National Accounts

As Vice President of National Accounts, you’ll shape the future of Avaline’s chain retail presence across grocery, mass merchandisers, and drug channels. You’ll lead a passionate, high-performing team focused on smart growth and exceptional execution — and work hand-in-hand with our national distributor partner, SGWS.

This is a hands-on, strategic role for a seasoned industry leader who knows how to open doors, win line reviews, and build trust with buyers and distributor teams alike. You’ll bring the data, the plan, and the story — and you’ll make sure Avaline earns its place on the shelf and in the cart.

This is a remote position and can be based anywhere in the U.S. The role reports to the SVP Sales and will have two direct reports.

What You’ll Do:
- Design and drive Avaline’s national chain retail strategy to expand our footprint and accelerate growth.
- Manage and mentor two Directors covering Grocery and Mass Merch/Drug sub-channels — setting clear goals and ensuring they have what they need to succeed.
- Lead our SGWS chain retail partnership, ensuring alignment, accountability, and performance across markets.
- Build and strengthen key headquarter relationships with major retail accounts, representing Avaline with confidence and integrity.
- Oversee programming, promotional plans, and execution to deliver volume and share gains while staying true to Avaline’s premium positioning.
- Bring insights to life: Use Circana, Nielsen, and SPINS data to build persuasive, fact-based selling stories.
- Partner with marketing and trade marketing to develop retail programs that connect with today’s wine shopper and stand out in store.
- Collaborate cross-functionally to ensure flawless forecasting, supply planning, and retail execution.
- Report regularly to the SVP of Sales and leadership team on progress, wins, and opportunities to raise the bar even higher.

Who You Are:
- A trusted partner to key accounts, with proven success managing headquarter calls and securing programming wins.
- Strong understanding of distributor networks and the three-tier system.
- Comfortable working with syndicated data tools and turning insights into stories that sell.
- A relationship-builder at heart — collaborative, communicative, and proactive.
- Energized by a dynamic, entrepreneurial environment where you can roll up your sleeves and make an impact.
- Passionate about bringing transparently made, better wine to more people — and ready to help write Avaline’s next chapter.

Qualifications:
- 10+ years in wine sales, specializing in chain retail.
- Experience working with SGWS required; RNDC and Winebow experience a plus.
- Based in the U.S., preferably California, Texas, Ohio, Minnesota or Florida.

The VP National Accounts role offers a starting salary of $190K Base + Bonus + Equity + Benefits.

Benefits package includes Medical (90% employer contribution), Dental (75% employer contribution), Vision (75% employer contribution), Share Options, Unlimited PTO, 18 paid holidays, Car Allowance, Product Allowance, Electronics Allowance, HSA/FSA, 401k, Paid Parental Leave, Life & Disability Insurance, Company-sponsored WSET Certification, Employee Discounts and much more!

Avaline is an Equal Opportunity Employer. We actively seek to create a diverse work environment and we encourage candidates from all backgrounds to apply. Selection for roles will be based solely on job-related qualifications and abilities, and discriminatory practices are prohibited at every level of the organization.