Who we are
Vinfolio, part of the FINE+RARE Group, is redefining the fine wine and spirits industry through a technology-driven, data-rich marketplace. As the Group's U.S. Operation, Vinfolio leads our presence in the United States.
Our proprietary platform seamlessly integrates e-commerce, portfolio management, and logistics, creating a sophisticated digital ecosystem that enhances customer engagement, optimizes inventory liquidity, and streamlines transactions.
With operations spanning the US, UK, Asia, and Europe, we continuously evolve our platform to drive automation, scalability, and omnichannel accessibility. Our strategic acquisitions and marketplace innovations have strengthened our position as the premier destination for fine wine and spirits collectors worldwide, ensuring seamless access to the world’s rarest and most sought-after bottles.
At the heart of the FINE+RARE Group is a network of deep relationships with the world’s leading collectors, producers, merchants, and négociants built over decades of trust, expertise, and market insight. As one of the largest fine wine and spirits asset managers globally, we oversee over $750 million in client assets, providing data-led portfolio strategies, liquidity solutions, and market access tailored to the evolving needs of high-value collectors and investors.
Our multi-channel strategy spans bespoke account management, a state-of-the-art website, an evolving auction platform, and a growing suite of editorial content, live talks, and events. This structure enables a global-to-local approach, where centralized insights and acquisition tools power regional execution, ensuring that each market benefits from optimized pricing intelligence, targeted content, and seamless customer journeys. By leveraging advanced global acquisition tools, we are strengthening brand reach while enabling highly localized engagement through personalized account management in key markets, AI-driven recommendations on our platform, or regionally relevant content and events.
About the role
The Senior Key Account Manager is responsible for acquiring, developing, and growing Vinfolio's most valuable key clients across the local area and the broader state. You will represent the Vinfolio brand with passion, professionalism, and a service-led approach, fully aligned with company-wide commercial and strategic goals.
You will be deeply embedded in the local market, proactively engaging with collectors, fine wine buyers, and investors, building trust through in-person service, technical expertise, and consistent relationship management.
You will be accountable for delivering sales performance and revenue growth across your territory, with clear ownership of new business development, client retention, service excellence, and full lifecycle support through the buy-store-sell journey.
With a strong command of the luxury wine space and regional dynamics, you will position Vinfolio as the leading fine wine partner across the local market.
Responsibilities
• Establish and grow long-term relationships with high-net-worth individuals, guiding them through acquisition, storage, and resale of fine wine collections (buy-store-sell).
• Drive new client acquisition and referrals through in-market networking, tailored proposals, and service excellence.
• Source demand-led opportunities from Vinfolio's global supplier and trading network and curate tailored product pipelines for individual clients.
• Be a power user of HubSpot CRM to manage your pipeline, activity reporting, and client relationship insights.
• Analyze behavioral, commercial, and product data to inform proactive client planning and targeted recommendations.
• Deliver on local market-specific acquisition, revenue, and client activity targets.
• Maintain a constant presence in the market: host private tastings, attend and support regional brand events, and engage regularly with key clients and prospects in person.
• Provide regular reporting on KPIs, including sales performance, engagement metrics, and pipeline activity.
• Take full ownership of your professional development by engaging in structured internal and external learning to build advanced commercial and technical capabilities.
• Partner with cross-functional teams (marketing, trading, logistics, finance) to ensure seamless client servicing and delivery.
• Maintain strong cash management standards and take ownership of your debtor list, with a focus on achieving positive cash flow across all deals.
• Take accountability for issue resolution, delivering swift and professional responses to client challenges.
• Deliver a best-in-class client journey from onboarding to portfolio curation and lifetime value growth.
• Foster a high-performance culture through personal accountability, communication, and contribution to team success.
• Act as a brand ambassador for Vinfolio, championing our expertise, service, and reputation.
Skills & Experience
• Proven track record in managing and growing relationships with High Net Worth/Ultra High Net Worth clients, ideally in fine wine or adjacent luxury goods sectors.
• Strong commercial acumen and consistent delivery of long-term revenue growth.
• Excellent communication skills, both written and verbal, with strong interpersonal presence.
• Ability to thrive in a fast-paced, dynamic commercial environment.
• Digitally fluent and confident in using CRM platforms (HubSpot), sales analytics tools, and marketplace technologies to drive performance.
• Deep understanding of fine wine and spirits – WSET Level 4 or equivalent preferred.
• Self-motivated, entrepreneurial, and driven by achieving exceptional results.
• Highly organized and detail-oriented with a positive, results-driven mindset.
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