Location: Healdsburg, CA (Hybrid)
Position Type: Full-Time, Salaried

About Papapietro Perry Winery:
Papapietro Perry is an award-winning, small-production winery in Dry Creek Valley, Sonoma County, specializing in handcrafted, single-vineyard Pinot Noir and Zinfandel. Founded in a garage and fueled by passion, our mission is to create exceptional wines and memorable experiences for our loyal fans and wine club members. Named Best Red Wine in Sonoma County, Press Democrat’s Best of Sonoma County Readers’ Choice 2025.

Position Overview:
The Marketing Coordinator is responsible for developing and executing all aspects of the winery’s marketing strategy, with a focus on growing DTC (direct-to-consumer) sales, elevating brand visibility, driving wine club engagement, and producing high-quality content across channels. This is a hands-on role ideal for a creative, data-savvy marketer who thrives in a small team environment and enjoys both strategic thinking and day-to-day execution.

Key Responsibilities:
Digital Marketing & Brand Strategy
•  Lead the development and execution of multi-channel marketing campaigns (email, SMS, digital advertising, SEO, various wine dashboards, and content).
•  Maintain and optimize winery website.
•  Create content for social media (Instagram, TikTok, Facebook) this is engaging, on-brand content with community interaction.
•  Oversee digital ad campaigns (Meta, Google, publisher DSPs), monitor performance, and adjust strategies based on ROI.
Content Creation & Visual Assets
•  Design print and digital collateral including tasting room signage, wine club inserts, brochures, social graphics, and ad creatives to maintain brand consistency and visual impact.
•  Produce and edit high-quality photography and video content for use across digital and print.
•  Lead creative direction for initiatives and seasonal campaigns.
•  Collaborate with designers or vendors as needed; manage branding consistency across all materials.
Analytics & Reporting
•  Monitor campaign KPIs and report on performance using Google Analytics, MailChimp, Tock, Meta, SimilarWeb, and eCellar (POS).
•  Manage customer segmentation and A/B testing for continuous improvement.
Vendor & Budget Oversight
•  Liaise with vendors (text platforms, web developers, geofencing partners, etc.) and manage marketing budgets in collaboration with the CEO and Operation Manager.

Qualifications:
•  4+ years’ experience in marketing, preferably in the wine, beverage, or hospitality industry.
•  Strong background in graphic design, email marketing, content creation, digital advertising, marketing strategy, SEO & web optimization, and copy writing.
•  Proficiency in tools such as MailChimp, Adobe Creative Suite, RedChirp, Tock, WordPress, WordPress Engine, eCellar or Commerce7, Meta Business Suite, Google Analytics, Google Console, and Google Ad Campaigns.
•  Excellent copywriting, design sense, and attention to brand voice
•  Self-motivated with excellent project management and multitasking skills
•  Experience with wine club marketing, DTC strategy, and eCommerce preferred

Bonus Skills:
•  Video production and photography
•  Knowledge of Sonoma/Napa wine industry and wine club operations
•  Familiarity with CRM platforms and customer journey mapping