Job Description:
Bernardus is a premier luxury wine company established in 1989 by Ben Pon and is still family-owned. Ben's legacy and dedication to crafting world-class wines from the region’s most prized vineyards continues today at Bernardus.

The Regional Sales Manager is responsible for achieving sales goals in the assigned geographic territory of Northern California with potential expansion based on experience and performance. This position ensures that distributors and accounts understand the strengths of Bernardus and have the tools they need to deliver the Bernardus brand message and increase wine sales. The Regional Sales Manager works with distributors and their sales representatives to implement programs and strategies to meet sales goals and works independently in the field with trade to secure placements. This is a remote position.

Essential Duties and Responsibilities:
•  ?Exhibit the highest levels of respect, integrity, sincerity, and professionalism in dealing with others.
•  ?Attain sales, distribution and profitability goals for the assigned area.
•  ?Genuine and persuasive presence to influence decision-makers
•  ?Develop relationships and increase market demand and acceptance through targeting and opening of new accounts, increasing sales to existing accounts, development of account bases and working on top accounts in each market.
•  ?Recommend and implement decisions based on results of analysis that enhance the equity of the brand. Recommend sales tactics and strategies.
•  ?Educate salespeople and key accounts as to the unique characteristics of Bernardus wines, our vineyards, people, production methods, sustainability initiatives, appellations, and how they fit into our competitive set.
•  ?Conduct seminars, tastings, and winemaker dinners
•  ?Produce timely sales activity and expense reports

Core Activities:
Field work/Trade 70% of time: Account participation/presentations (maintaining existing business + visiting 25+ new accounts per week), Key Events (wine dinner, trade tasting), Winemaker/Owner participation.
Distributor Management 20% of time: Work-withs, Regional meetings, Planning/Organizing.
Administration 10% of time: Pre-Planning, Marketing meetings, T&E

Management retains the discretion to add to or change the duties of the position at any time. Actual placement within range will be contingent upon a number of factors, including but not limited to the candidate's qualifications, education, experience, and alignment with market data.

Minimum requirements:
•  ?BA in Business or related field
•  ?3-5 years of combined sales experience from wine wholesaler and or wine supplier in selling wines and building brands in all channels
•  ?Excellent communication skills, both written and oral
•  ?Ability to travel up to 25% of the time
•  The ideal candidate preferably residing in the Bay Area, south of San Francisco on either side of the bay
•  ?PC literate with solid knowledge in MS Office Suite (Word, Excel, Outlook, PowerPoint) and knowledge of Syndicated Data
•  ?Valid driver's license, auto insurance, and vehicle required with an acceptable driving record

Bernardus Winery offers its employees a generous benefits package. Core health insurance components include Bernardus covering a large percentage of medical, dental and vision for employees. Other benefits include 401(k), Auto-allowance, quarterly incentive program based on performance, paid time off (PTO), wine & merchandise discounts & more
Additional Information:
Job Posted:
Monday, June 16th
Type of Work:
Full Time
Job Category:
Sales and Marketing
Job Level:
Mid-Level
Compensation:
$9O,OOO.OO - $11O,OOO.OO Depending on experience