Regional Sales Manager – Wine & Spirits
(Remote – Eastern US Preferred, Open to All Applicants)

We are seeking a dynamic Regional Sales Manager with a strong background in distributor management and the three-tier system to drive growth and market presence across key territories. This role is ideal for a results-driven sales professional with experience managing regional markets, building strong distributor relationships, and executing long-term sales strategies.

Key Responsibilities:

•  Distributor Management: Develop and maintain strong relationships with distributor partners to ensure alignment on sales goals, programming, and execution.
•  Market Expansion & Sales Growth: Drive placements, increase market penetration, and expand brand presence within key accounts across the region.
•  Strategic Planning: Develop and implement market-specific sales strategies in collaboration with leadership.
•  Brand Development: Build brands with a long-term vision, ensuring sustainable growth rather than short-term transactions.
•  Account Management: Work closely with on- and off-premise accounts to build brand awareness and maximize sell-through.
•  Sales Reporting & Analysis: Track and analyze sales performance, identify opportunities, and adjust strategies accordingly.
•  Brand & Trade Marketing: Collaborate with internal marketing teams and distributors to execute trade programs and promotional activities.
•  Team Collaboration: Work within an established sales structure that includes a team of Regional Sales Managers, a DTC arm, and market- and channel-specific brokers to align strategies and optimize execution.
•  Travel & Market Work: Conduct regular market visits, participate in trade events, and support distributor sales teams in the field.


Qualifications & Experience:

•  5+ years of experience in regional sales management, distributor management, or similar roles within the wine & spirits industry.
•  Deep understanding of the three-tier system and how to navigate distributor networks effectively.
•  Strong knowledge of on- and off-premise channels and how to drive business in both sectors.
•  Proven ability to develop and execute successful sales strategies in competitive markets.
•  Strong negotiation and relationship-building skills.
•  Ability to travel regularly within the assigned region.


Preferred Qualifications:

•  Experience working with fine wine and/or premium spirits brands.
•  Existing relationships with key distributors and accounts on the East Coast.
•  Spanish language skills would be a plus but not required.

This is a remote position, with a preference for candidates based on the East Coast, though we welcome qualified applicants from other regions. Compensation will be commensurate with experience and includes competitive salary, performance-based incentives, a generous vacation policy, and benefits. >$100k OTE


About VIK:

Vik Wine is a premium winery based in Chile, known for its high-quality blends that showcase the unique terroir of the Millahue Valley.

VIK is at a pivotal stage in its brand life cycle, poised for exponential growth. Backed by recent critical acclaim, high-profile press coverage, and accelerating commercial success, we have the resources, ambition, and clear targets to make the next decade transformative. We’re looking for a long-term partner to help secure and elevate our premium positioning in the US market.