Hope Family Wines is hiring a Retail Market Manager for (SETX/STX) Texas. The ideal candidate is based out of Houston, Austin or San Antonio.
The HFW Retail Market Manager role is primarily focused on field work independently and with our distributor network, to engage key customers, build and grow our distribution foot print and overall volume on all brands, and with a key focus on retail.
Responsibilities include, but are not limited to:
• Work closely with distributor network on a weekly basis to execute distribution and brand building initiatives. The focus is on chain and independent retail.
• Communicate, enforce and monitor National Account programs.
• Work in the field three to four days per week selling with the fifth day devoted to distributor meetings and administrative duties.
• Educate distributor personnel and key account customers on HFW portfolio.
• Make presentations to distributor network on weekly/monthly basis to educate on direction and brand standards.
• Develop “key influencer” relationships in the trade as well at wholesale.
• Assist Regional Manager in monitoring distributor execution of HFW initiatives and goals.
• Conduct regular sales training meetings at wholesale.
• Monitor competitive activities in the market place and communicate to the appropriate people with suggested and corrective action plans.
• Utilize market data (Diver, Micro Strategies, Circana) to identify opportunities.
• Manage HFW retail POS materials. Ensure they are being utilized correctly in the market.
Performance Measures:
• Volume and distribution: Meet and or exceed H1 and H2 volume and distribution objectives.
• Market management: Effectively develop and maintain positive relationships with distributors and the trade to drive volume and distribution performance.
Personal Skills & Qualities:
• Self-motivated and highly organized, with the ability to work autonomously and handle multiple. priorities in a fast-paced environment.
• Strong knowledge of all facets of the wine business and of the facts of one’s own business.
• Good judgment and professional maturity.
• Results oriented: Strong work ethic and drive for success.
• Excellent communication style, both written and verbal.
• Sales ability: Effectiveness in inspiring customers to purchase our products and programs.
• Teamwork: Ability to work and communicate effectively with colleagues and with our distributors.
• High level of integrity, self-confidence and the ability to build relationships.
• Excellent problem-solving skills.
• Good PC skills (Excel, Word, PowerPoint).
The company offers bonus potential, health & dental insurance coverage, 401k plan with matching and a discretionary profit sharing plan.
Hope Family Wines is one of the pioneering heritage wineries that helped spark the modern winemaking era in Paso Robles. Hope Family Wines today spans six brands that exemplify the world-class quality and diversity of Paso Robles: Austin Hope, Treana, Quest, Austin, Liberty School and Troublemaker. Starting in 2019, two successive vintages of Austin Hope Cabernet Sauvignon were ranked among Wine Enthusiast magazine’s top 10 wines in the world. In the fall of 2022, Hope Family Wines was named “American Winery of the Year” by Wine Enthusiast’s annual Wine Star Awards. Most important, Hope Family Wines works with 65 partner growers and a dedicated family of employees who make it all possible. More at HopeFamilyWines.com.
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