Position Overview:


As the Director of Strategic Wine Sales, you will be responsible for leading and executing a comprehensive sales strategy focused on mid- to high-priced wines from our family-owned winery. Your primary object is generating $1 million per year in net profits, anchored by long-term distribution partnerships and direct-to-consumer growth.


Key Responsibilities:


•  Wholesale Market Penetration: Sell a minimum of 20,000 cases annually to qualified distributors known for championing small family wineries, excluding mass distributors.
•  Distributor Relationships: Leverage exclusive, high-level distributor contacts with a proven history of supporting boutique producers and promoting premium wines.
•  Website & DTC Sales: Supercharge online sales through strategy, promotions, digital tools, and targeted campaigns to grow weekly conversions.
•  Tasting Room Development: Drive foot traffic to the Tasting Room, implement high-conversion sales training, and increase wine club memberships and in-person sales.
•  Wine Event Sales: Organize and lead high-end wine dinners, tastings, and private events that directly drive sales and memberships.
•  Wine Club Growth: Increase and retain wine club members through personalized engagement, premium experiences, and value-added offerings.



Compensation:


•  Base Salary plus commission
•  Sales Commission: 10% commission on all verified wholesale and direct-to-consumer wine sales personally generated by you.
•  Performance Bonus: Eligibility for discretionary performance bonuses tied to achieving key financial milestones and long-term contracts.



Terms of Employment:


•  This position is full-time and at-will.
•  You will report directly to the Owner/Managing Partner of Vezér Family Vineyards.
•  You may be required to travel for distributor meetings, wine dinners, and tasting events.
•  You will be expected to maintain the highest standards of professionalism and confidentiality.


We are excited about the possibility of you joining our team and leading our brand into its most successful chapter yet.