Who we are
Vinfolio, part of the FINE+RARE Group, is redefining the fine wine and spirits industry through a technology-driven, data-rich marketplace. As part of the FINE+RARE Group, Vinfolio leads our operations in the United States. Our proprietary platform seamlessly integrates e-commerce, portfolio management, and logistics, creating a sophisticated digital ecosystem that enhances customer engagement, optimizes inventory liquidity, and streamlines transactions.

With operations spanning the U.S., UK, Asia, and Europe, we continuously evolve our platform to drive automation, scalability, and omnichannel accessibility. Our strategic acquisitions and marketplace innovations have strengthened our position as the premier destination for fine wine and spirits collectors worldwide, ensuring seamless access to the world’s rarest and most sought-after bottles.

At the heart of the Group is a network of deep relationships with the world’s leading collectors, producers, merchants, and négociants built over decades of trust, expertise, and market insight. As one of the largest fine wine and spirits asset managers globally, we oversee over $750 million in client assets, providing data-led portfolio strategies, liquidity solutions, and market access tailored to the evolving needs of high-value collectors and investors. Our multi-channel strategy spans bespoke account management, a state-of-the-art website, an evolving auction platform, and a growing suite of editorial content, live talks, and events. This structure enables a global-to-local approach, where centralized insights and acquisition tools power regional execution, ensuring that each market benefits from optimized pricing intelligence, targeted content, and seamless customer journeys. By leveraging advanced global acquisition tools, we are strengthening brand reach while enabling highly localized engagement through personalized account management in key markets, AI-driven recommendations on our platform, or regionally relevant content and events.

About the role
This opportunity is more than a buying role; it is a platform for growth, learning, and a global perspective. Based in Napa Valley, you will be rooted in one of the world’s most dynamic wine regions, yet your scope will extend well beyond its borders. We are seeking an individual with intellectual curiosity, a willingness to develop deep expertise, and a drive to represent the world’s most storied estates. You will be expected not only to source and represent great wines but to become an advocate for them, for the nuance of place, the discipline of tradition, and the quiet power of truly great terroir.

As the U.S. Buyer, you will manage and develop supplier relationships across the U.S. market, forming a key part of the global buying team. This role combines commercial acumen, market insight, and strong supplier engagement with the ability to leverage technology and data to drive performance and efficiency. As the business embraces a new technology stack, the post holder must be systems-proficient, comfortable working with digital tools, and capable of leveraging data and digital tools to optimize sourcing strategy, drive commercial results and enhance supplier performance. Ambassadorship for Vinfolio and FINE+RARE will be key, building important direct relationships, but also in a wider context and when penetrating new markets.

Responsibilities
•  Build and maintain strong relationships with U.S.-based suppliers and wineries, managing pricing, allocations, and sourcing opportunities.
•  Serve as the primary point of contact between suppliers and internal teams (buying, brand, sales, logistics).
•  Support and lead campaign planning, including En Primeur, promotional launches, and supplier-led opportunities.
•  Leverage internal systems and tools to manage offers, track supplier performance, and analyze product lifecycle data.
•  Ensure timely and structured communication of offers, pricing, and content across teams using the company’s digital platforms.
•  Extract and interpret data from internal systems to assess supplier performance, inform buying decisions, and identify growth or margin opportunities.
•  Collaborate with brand and marketing teams to align supplier content with commercial campaigns and digital initiatives.
•  Organize and attend supplier tastings, buying trips, and client visits to deepen engagement and spot new opportunities.
•  Stay current on market and competitor activity to proactively identify sourcing or margin opportunities.

Skills & Experience
•  Proven experience in wine buying and supplier relationship management.
•  Strong understanding of fine wine market dynamics and commercial performance indicators.
•  Experience working in global or cross-functional teams, with the ability to collaborate across time zones.
•  Highly proficient with digital systems and Excel. Experience with buying platforms is a plus.
•  Exceptional written and verbal communication skills.
•  Experience in developing and managing supplier relationships.
•  Educated to WSET diploma (Level 3/4) or studying towards.
•  Analytical and data-driven, with the ability to interpret and act on commercial insights.
•  Strong organizational and negotiation skills.
•  Excellent attention to detail.
•  Ability to work in a fluid and fast-paced environment, handle change, and retain a positive outlook.
•  Proactive, self-motivated, and able to work effectively across global teams.