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Hospitality Manager

Bjornson Vineyard

Salem, OR

Job Description:

Bjornson Vineyard is a family-owned winery in the Eola-Amity Hills, committed to growing and crafting wines with integrity, sustainability, and a strong sense of place. Known for our award-winning Pinot Noir and Chardonnay, we also love introducing guests to lesser-known varieties like Aligoté, Chenin Blanc, and Mondeuse Noire—wines that reflect our curiosity and willingness to explore beyond the expected.

We’re looking for a Hospitality Supervisor to lead our tasting room with warmth, professionalism, and a genuine enthusiasm for connecting people to the land, the wines, and the stories behind every bottle. If you love creating memorable guest experiences, mentoring a team, and working with wines that go beyond the usual, we’d love to meet you.
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What You’ll Be Doing:

This role is about leading by example, connecting with people, and helping our team and tasting room thrive. Here's what that looks like:
•  Greet every guest with genuine warmth and help them feel at home
•  Lead by example—show what great hospitality and guest-focused sales really look like
•  Help guests explore familiar wines and discover new favorites from our diverse lineup
•  Handle questions and occasional hiccups with professionalism and calm
•  Take the lead as Manager of the Day (MOD), keeping the daily flow smooth and guest-centered
•  Keep the tasting room clean, organized, and always ready to welcome guests
•  Share the stories behind our vineyard, wines, and winemaking approach—including food pairings when it fits
•  Coach your team on service and upselling in a way that feels authentic, not scripted
•  Promote our wine club and events with heart, not pressure
•  Collaborate with the Wine Club Manager to create meaningful guest experiences and support club growth
•  Collaborate with leadership to fine-tune the guest experience and grow direct sales thoughtfully
•  Assist with social media posts, emails, and texts to stay connected with guests and club members
•  Help manage and optimize tasting room costs, inventory processes, and DTC systems
•  Work toward tasting room goals with intention—growing revenue and delivering great guest experiences every step of the way
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What We’re Looking For:

•  3–5 years of experience managing hospitality teams
•  Experience in wine-centric restaurants, tasting rooms, or luxury hospitality environments strongly preferred
•  Formal wine education (e.g., WSET, Court of Master Sommeliers, Society of Wine Educators) is a plus, but not required
•  Deep understanding of wine, hospitality, and guest experience
•  Ability to see how the tasting room fits into broader DTC and enterprise goals—and help evolve offerings as the wine industry (and our independent business) continues to grow
•  Strong communication skills, and a knack for putting people at ease
•  Tech-comfortable (Microsoft Office, POS and inventory systems, scheduling tools)
•  Professional, approachable, and great at reading the room
•  Available on weekends, holidays, and flexible hours
•  Social media experience in a business setting preferred
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Additional Skills That Set You Apart:

•  Willingness to pitch in as an individual contributor when needed—no task too small
•  Facilities management capability (you notice what needs doing and get it done)
•  Budget management and cost-awareness
•  Vendor and supplier relationship management
•  A collaborative mindset—you work well with others and build strong team dynamics
•  A dynamic, flexible approach to guest engagement and the evolving wine experience

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Additional Information:

Job Posted:
Monday, May 26th
Type of Work:
Full Time
Job Level:
Senior
Compensation:
$6O,OOO.OO ‍−‌ $65,OOO.OO Health insurance, 401(k)

Contact Information:

Bjornson Vineyard
Nancy Morrow