***The territory we are currently hiring for roughly runs from the Brainerd Lakes Area through St. Cloud and down to Otsego. For this territory, a candidate that lives in the area is preferred.***

Wine & Spirits Sales Representative – Account Relationship Manager

Location: Brainerd Lakes

Company: New France

Who We Are

For over 30 years, New France continues to strive to keep redefining beverage sales with a diverse portfolio that goes beyond traditional wine. Our collection includes fine wines, craft spirits, non-alcoholic options (including THC products), sake, and cider. We pride ourselves on offering a thoughtful mix of products and granting our team significant autonomy within a focused, dynamic, and collaborative organization.

Who You Are

Experienced: You are confident in your skills to sell wine and spirits utilizing a strong core knowledge of those categories.

Industry-Savvy: Whether you’ve been a bartender, buyer, or ideally currently working in beverage sales, your firsthand market knowledge and insight into what works—and what doesn’t—are critical.

A Relationship Expert: You thrive on prospecting new business, identifying untapped opportunities, and turning leads into closed deals.

Market Connector: You have the skills to access bars, restaurants, and retail, leveraging your network and expertise to drive sales.

Curious & Adaptable: You’re naturally curious about new products and trends, ready to dive deep and share insights.

Self-Starter: With a strong ability to work independently, you’re poised to build a robust pipeline.

Logistically Ready: A valid driver’s license and reliable vehicle are essential.

What You’ll Do

Leverage Your Expertise: Use your industry insights to identify and engage with high-potential leads and key accounts.

Drive Sales Growth: Match our diverse product portfolio—including wine, spirits, NA, THC, sake, and cider—to customer needs, and close sales with confidence.

Build Relationships: Cultivate long-term relationships with bars, restaurants, and retail partners, acting as both sales representative and advisor.

Innovate and Influence: Maintain a growth mindset, always on the lookout for new market opportunities, and share your perspective to shape our strategies.

Organization, Planning: Use your planning and organizational skills to plan the most effective and fruitful route, follow up in a timely and thoughtful manner.

Strategic Approach: Develop and execute sales plans that align with company goals and market trends.

Account Management: Keep detailed records of client interactions, sales activities, and account histories to ensure strong, ongoing relationships.

Efficiency & Reporting: Utilize CRM tools and reporting systems to track sales performance, customer preferences, and market feedback.

Compensation & Benefits

Base salary plus a commission structure and incentives that reward your performance. One can expect to earn 50k-70k.

Health Insurance Stipend

Next Steps:

If you’re a self-motivated professional with a deep understanding of the beverage industry and a passion for sales, we want to hear from you. Please visit our website (newfrancewine.net) before your interview and be prepared to discuss your insights and experiences. We’re looking for individuals ready to lead, innovate, and grow with us.

Job Type: Full-time
Pay: $50,000.00 - $70,000.00 per year

Benefits:
Employee discount
Flexible schedule
Paid time off
Health insurance stipend


Bonus opportunities
Commission pay