LOCATION: CINCINATTI, OH (REMOTE)
Rodney Strong Vineyards is a family-owned wine company committed to crafting world-class wines that capture the essence of Sonoma County. Rodney Strong farms 11 sustainable-certified estate vineyards and produces wines from Sonoma County’s finest appellations. The winery was founded in 1959 by Sonoma County wine pioneer Rod Strong as the 13th bonded winery in the county. Led by the Klein family since 1989, Rodney Strong Vineyards is a family of passionate people committed to crafting premium wines, great experiences and delivering a vision for sustainability in Sonoma County. We are united by our passion for wine and the belief that nothing brings people together better than sharing a great bottle of Rodney Strong wine.
POSITION OVERVIEW
The Director of Strategic Accounts Off-Premise, is responsible for developing and executing strategic sales and marketing initiatives for key accounts. This role will drive sales growth through effective strategic account and distributor management, cross-functional collaboration, and tailored account strategies. Working closely with the Vice President of Off-Premise National Accounts, Marketing, Area/Region Sales Managers, Regional Vice Presidents and the National Account Team, this position ensures alignment and execution of company objectives.
MISSION AND OBJECTIVES
The Director of Strategic Accounts Off-Premise will leverage distributor partnerships, strategic account relationships, brand strategy, and budget management to maximize revenue, drive sales, traffic and engagement, distribution, visibility, and execution within the off-premise channel.
SCOPE OF RESPONSIBILITIES
Sales & Revenue Growth
• Achieve annual revenue and volume targets for assigned strategic accounts
• Develop and implement sales strategies that drive performance in assigned strategic accounts
• Identify and capitalize on growth opportunities through data-driven insights and market analysis
• Lead execution of promotional programs, shelf placement strategies, and in-store merchandising efforts
• Monitor and analyze performance metrics, adjusting strategies as needed
• Drive new item presentations by analyzing sales and revenue gaps, developing strategic plans to maintain strong velocity, and implementing initiatives to prevent product deletions and out of stocks
Account & Relationship Management
• Build and maintain strong relationships with key strategic accounts decision-makers
• Serve as the single point of contact for assigned accounts, ensuring a high level of service and responsiveness
• Collaborate with distributor partners to align on sales goals, execution plans, and performance tracking
• Conduct quarterly business reviews with distributor national account teams, senior management, and ASM/RSM’s
• Ensure effective communication and execution of customer-specific initiatives, including product launches, shelf resets, and display programs
• Travel is expected approximately 50% of the time, with in-person meetings held at a minimum quarterly with assigned accounts and appropriate distributor personnel
Distributor & Market Management
• Work closely with distributor key account managers and state managers to identify market opportunities and execution gaps
• Drive accountability with wholesale partners through goal-setting and tracking. Also responsible for leading market visits, crew drives, and holiday surveys in top markets
• Provide detailed market analysis and recommendations for increasing distribution and sales velocity
• Support VP in monthly depletions forecasting and sales reporting
Strategic Planning & Execution
• Develop and execute strategic sales & marketing plans tailored to Off-Premise strategic accounts
• Partner with leadership to streamline information sharing and improve internal processes
• Identify and evaluate business hurdles, designing actionable solutions and tracking success metrics
• Maintain comprehensive records of account activities, including sales performance, promotional execution, and key meetings
• Utilize syndicated data (IRI, Nielsen) to drive decision-making and optimize sales strategies
Compliance & Operational Excellence
• Ensure alignment with Rodney Strong Wine Estates’ internal pricing guidelines and merchandising standards
• Oversee proper shelf placement, brand visibility, and execution of point-of-sale (POS) materials
• Lead pricing strategy, ensuring margin targets are met across accounts
• Maintain compliance with federal and state regulations and company policies
KEY COMPENTENCIES
• Relationship-Building: Strong ability to establish trust and collaboration with internal and external stakeholders
• Analytical Thinking: Ability to synthesize complex data into actionable insights
• Problem Solving: Proactively identifies challenges and develops effective solutions
• Communication: Clear, persuasive communication skills for presentations, negotiations, and stakeholder engagement
• Innovation: Creative approach to sales, marketing, and process improvement
• Business Acumen: Deep understanding of market trends, competitive dynamics, and financial drivers
PROFESSIONAL REQUIREMENTS
• Bachelor’s degree in business, marketing, or a related field; equivalent experience considered
• 5+ years of experience in Off-Premise strategic sales in the wine or beverage alcohol industry
• Proven success managing multi-unit retail accounts with significant revenue responsibility
• Strong financial acumen with experience in pricing, forecasting, and P&L management
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