About Us:
Bin 415 is a sommelier-founded private wine tour company offering bespoke experiences in Napa, Sonoma, and San Francisco. In addition to our curated tours, we operate an intimate, high-end tasting room inside the iconic Fairmont Hotel. We are deeply committed to hospitality and creating unforgettable wine experiences for guests from around the world.

Position Summary:
We are seeking a dynamic, entrepreneurial-minded Director of Operations to oversee our San Francisco tasting room and lead communications for our private tour business. This is a hands-on leadership role ideal for a self-starter who can take initiative, wear many hats, and help grow and build the business. You'll have a direct impact on both daily operations and long-term strategic partnerships.

Key Responsibilities:

Tasting Room Oversight & Hosting

Host daily wine tastings and private events with warmth, professionalism, and deep wine knowledge

Cultivate a warm, engaging atmosphere in the tasting room aligned with Bin 415’s high-touch standards

Manage scheduling, inventory, and guest experience from start to finish

Lead and inspire a small team of hosts/sommeliers (as business scales)

Business Development & Partnerships

Foster and grow winery partnerships to enhance both tour and tasting room offerings

Identify new business opportunities and collaborations across the wine and hospitality industries

Represent Bin 415 at networking events, trade gatherings, and industry tastings

Tour Operations & Communication

Serve as the central point of contact for guest communications related to private tours

Manage email and phone inquiries, assist with booking logistics, and ensure exceptional pre- and post-tour service

Support tour logistics and guide communication when needed

What We’re Looking For:

Proven experience in wine hospitality, events, or luxury guest services

Strong wine knowledge and ability to speak confidently and authentically about wine

Self-starter with entrepreneurial instincts and the drive to grow the business

Excellent communication skills, both written and verbal

Experience with CRM or tour booking software is a plus

Professional, warm, and customer-obsessed

Compensation & Benefits:

Base Salary: $50,000

Commissions, profit sharing, and gratuities – total compensation expected to exceed $100,000+/year

Flexibility and autonomy in a growing, respected wine business

Opportunities for industry travel, tastings, and continued education

How to Apply:
Send your resume and a brief cover letter. Let us know why you're the perfect fit for Bin 415 and how you can help elevate both our tasting room and tour experience.