The Sales Associate is responsible to deliver exceptional hospitality while hosting wine tasting experiences and winery tours. As a member of the sales and hospitality team there is an expectation to deliver results in wine sales, club acquisition and guest satisfaction through storytelling and executing a personalized and memorable onsite experience. Event support is ongoing and on an as needed basis for seasonal event activity throughout the year.

ESSENTIAL DUTIES & RESPONSIBILITIES:
Wine Sales & Service (60%)
•  Host guests in the Tasting Room for tastings and/or tours.
•  Effectively sell wine, wine club memberships and retail merchandise.
•  Influence brand messaging and wine sales through storytelling and suggestive selling.
•  Make recommendations on wine selections based on customer preferences.
•  Meet or exceed set sales and conversion goals.
•  Follow established guidelines for executing a consistent wine presentation.
•  Perform opening and closing duties as assigned.
•  Accurately enter customer and order information into CRM/POS system.
•  Pick, pack and prepare wine orders for guest purchases.
•  Set up and break down all tasting & tour experiences.
•  Wash and polish glassware.
•  Assist DTC with additional administrative duties as assigned.

Hospitality (40%)
•  Provide an exceptional guest experience at every opportunity.
•  Share passion and knowledge about wine, food, and hospitality with guests.
•  Strong relationship, rapport-building, and interpersonal skills.
•  Maintain a positive work environment, displaying respectful internal hospitality.
•  Support all events hosted on property.

ESSENTIAL SKILLS:
Qualifications:
•  1+ years related experience required in sales, customer service and/or hospitality.
•  Previous wine industry experience preferred.
•  Working knowledge of wines and winemaking processes - WSET Certification a plus.
•  Strong selling skills a must.
•  Engaging personality, professional demeanor and positive attitude.
•  Ability to work independently and cohesively with team members and ownership.
•  Highly organized with attention to detail and consistent follow through.
•  Flexible and adaptable to a changing work environment.
•  Ability to manage competing priorities with sound judgment and solution-based results.
•  Excellent interpersonal, verbal, and written communication skills.
•  Ability to perform basic math.
•  Must be flexible and available to work varied hours/days of the week.
•  Weekend work is required + evenings on occasion.
•  Demonstrate computer proficiency with POS/CRM, reservation platforms and Microsoft Office Suite.
•  High school diploma or GED; two to four year college degree preferred.
•  Must be at least 21 years of age.
•  English language fluency required.

Physical Requirements:
•  Ability to lift and move 50 pounds repeatedly.
•  Ability to stand, move, walk, and sit for prolonged periods of time, and occasionally stoop, kneel, crouch and climb.
•  Ability to effectively stock wine, set-up and break down procedures, equipment, etc., and be able to utilize hand truck and assist in moving heavy objects.
•  Ability to understand and accurately follow written and verbal instructions.
•  Communicate effectively with guests and team members.