We are a six-generation family owned and operated business located in
the Russian River Valley. We are a dynamic and growing organization, passionate about
what we do, and are seeking a true hospitality maverick, dedicated to their craft.
This role will be a champion of customer service and hospitality, creating unforgettable
experiences that emphasize the history of our family, the wines we grow and
produce, and the region in which we’ve established our legacy.
This position requires weekends and holidays, as well as the occasional evening and
off-site pouring events.
Duties and responsibilities:
•  Host guests for a variety of tasting experiences including culinary pairings, tours,
large group reservations, outdoor tastings.
•  Provide wine education, local and family history, regional information, all
delivered with a warm and friendly atmosphere.
•  Collaborate effectively with team members, contribute to a positive work
environment, and supports team goals and objectives.
•  Ability to prioritize tasks, manage time effectively, meet deadlines consistently,
and handle multiple responsibilities efficiently.
•  Punctual, adheres to schedules, and follows company attendance policies.
•  Educate guests about the wine club and membership benefits, always working
toward conversion. Educate existing members about the benefits of upgrading.
•  Ensure tasting room and inventory areas are clean and neat. Maintain
presentability of all display and public areas according to company standards.
•  Ensure that displays of wine products in tasting room are attractive and
maintained.
•  Attention to detail while utilizing cash register and WineDirect POS system to
transact sales and maintain and enter guest and club member data.
•  Fulfillment of order pickups, onsite purchases, and packing shipping orders.

•  Assist with wine club shipments and packing.
•  Other duties as assigned.
Qualifications:
•  Constantly identifying upselling opportunities and embedding them in every
member and guest interaction: club conversion, tier upgrades, add-on sales,
merchandise sales, event tickets, return reservations, add-ons to club orders,
membership retention and any other way to increase AOV & LTV.
•  Relevant Wine Industry/Hospitality/Customer service/Sales experience.
•  WSET or Wine Certification is recommended, but not required.
•  Knowledge of direct-to-consumer strategies.
•  Proficiency with CRM and POS systems (WineDirect experience a plus).
•  A true passion and knowledge for wine, wine production and farming.
•  Excellent written and interpersonal communication skills
•  A dynamic personality with enthusiasm and energy.
•  Ability to lift and carry 50 lbs
•  Ability to sit, stand, walk for extended periods.

Compensation:
$20.00 to $23.00 per hour
Bonuses for club conversions
Employee discount