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Growth Marketing Associate

In Good Taste Wines

Hybrid > Graton, CA

Job Description:

At In Good Taste (www.ingoodtaste.com) we’re growing fast, and looking for someone ready to help build an omni channel wine brand across our diverse channels. Next year, we’re on track to sell 3million+ mini bottles across DTC eCommerce, restaurants, bars, tasting room, hotels, airports, and retail.

We’re looking for a sharp, organized, and creative Growth Marketing Associate. You’ll be the glue between our marketing channels and external partners — ensuring campaigns are executed flawlessly, our content stays fresh, and our brand shows up consistently online and in the real world.

This is a hybrid role where you'll be expected to be on site to create content at our winery in Sonoma County and tasting room in Marin.

What You’ll Do:
Create Content: Produce short-form videos, graphics, and social posts for ads and organic social. Edit videos with captions, music, hooks, and multiple formats for each platform.

Run Ads: Upload ads to Meta, Google, AppLovin, Pinterest, and other platforms. Apply and test copy, track performance, and replace underperforming ads.

Manage Organic Channels: Post social content daily, respond to comments, and repurpose organic winners into paid media winners

Support Email & SMS: Build and schedule campaigns in Klaviyo, including segmentation and testing.

Maintain Assets: Organize photos, videos, and other marketing assets. Label top-performing content and archive outdated versions.

Assist with Influencers & Affiliates: Help coordinate outreach, send samples, and track content submissions.

Track & Iterate: Monitor ad performance and engagement metrics, document insights, and make small, data-informed tweaks to creative.

Spot Trends: Research emerging social media and ad trends to inspire new content and campaigns.

What You Bring:
2-4 years of hands-on experience creating short-form videos and graphics (CapCut, Canva, Premiere).

Comfortable posting and managing content on social platforms.

Strong writing skills for blogs, email, and SMS.

Organized, detail-oriented, and able to juggle multiple projects at once.

Self-motivated, fast-moving, and loves rolling up your sleeves to get things done.

Why You’ll Love This Role:

You will do the work that directly drives growth.

High-volume, creative, fast-paced environment.

Work with a fun, growing brand without managing a team.

Learn and grow in digital marketing execution across multiple platforms.

Did we say…free wine?

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Additional Information:

Job Posted:
Monday, November 17th
Type of Work:
Full Time
Job Level:
Associate
Compensation:
$9O,OOO.OO ‍−‌ $1OO,OOO.OO

Contact Information:

In Good Taste Wines
Zach Feinberg