Description:
Merryvale Vineyards, a world renowned, family owned, ultra-premium winery, is excited to announce a search for an Events Manager within the Direct-to-Consumer team. The Events Manager is responsible for the coordination and execution of events, outreach sales, marketing of our event spaces, and driving results for the department. This role is directly responsible for the success and growth of events and event sales at all Merryvale properties, including but not limited to the world-famous Merryvale Cask Room.

Summary of Duties:
Event Sales & Client Relationship Management
•  Manages Events department with sales and client engagement as number one priority
•  Represents the winery and Events department in a highly professional manner
•  Cultivates existing relationships with clients and partners for increased events & wine sales
•  Exceeds all annual event sales, wine sales, wine club sign-ups, and customer data collection goals for the Events Department
•  Responsible for all outreach and outbound sales for Events Department – with focus on development of corporate and private client relationships in short and long term
•  Serves as point-person for all events inquiries; responds promptly, professionally, and efficiently to inquiries
•  Partners with other departments within the company to develop wine club experiences that deliver on-going loyalty and engagement for all wine club members
•  Coordinates collateral and digital assets for events sales and outreach programs
•  Reviews pricing and manages proformas for all events on an ongoing basis – including benchmarking analysis across winery, restaurants, and hotel partners


Events Department Management & Oversight
•  Executes all on-site events at Merryvale properties – including but not limited to the following event areas: consumer, wine club, corporate, private parties, trade and marketing
•  Develops a detailed plan for executing each event and communicates plan to event staff
•  Works with vendors to ensure rentals are booked in a timely manner; communicates to customer, staff, and other impacted departments
•  Responsible for recruitment, training, development, and scheduling of full-time and on-call events staff members
•  Develops and implements highest-level of service standards for events and event staff
•  Coordinates schedule for all on-site events at Merryvale – communicates this information across entire company with particular consideration for impact on facility and other departments
•  Maintains and cultivates relationships with all events vendors for increased profitability and ROI on all events
•  Responsible for communication of brand identification points throughout all events
•  Conduct on site visits for potential customers (i.e. corporate, private, etc.) as needed
•  Attend DMC meetings to build & nurture relationships

Partner Relationship Management
•  Understands and communicates Merryvale’s brand position and seeks event opportunities to build awareness of the brand in local markets
•  Expand Merryvale’s footprint and relationships within the corporate event space
•  Works with sales and tasting managers to execute outreach and partnerships opportunities for hotels, restaurants, caterers, food trucks, etc.
•  Responsible for coordination of DTC marketing and sales programming calendar – specifically all on-site marketing/winery events
Weekly & Monthly Reporting – Financial Planning & Analysis
•  Keeps a detailed calendar of all events, with a particular emphasis on booking status, revenue, and other customer requests to effectively plan and deliver on management and company expectations
•  Sends out weekly summary recaps of event department business
•  Develops and maintains all documentation for events SOPs as well as necessary financial reporting
•  Captures changing needs of business in all reporting documents (qualitative & quantitative)

Merchandising
•  Keeps the tasting room stocked and visually appealing with appropriate merchandise for sale to visitors
•  Manages the ordering of all merchandise items and maintains a vendor contact list
•  Updates sales database as needed with new merchandise, pricing, etc., working across departments to ensure efficient ordering and displaying process
•  Performs inventory counts on a monthly basis or as needed

Qualifications
•  Strong leadership, communication, and interpersonal skills
•  Professional demeanor and leadership presence that inspires others to grow themselves and the business
•  Self-Starter mentality and work ethic necessary to grow the current state of the business for the winery
•  Passion for wine, food and the winery country lifestyle
•  Excellent written and verbal communication skills
•  Proven sales management skills and track record of success
•  Excellent attention to detail and ability to anticipate customer needs
•  Strong Knowledge of MS Office Suite
•  WineDirect and/or Commerce7 experience
•  Ability to work a flexible schedule including weekends
•  Bachelor’s Degree (recommended)
•  Minimum 5-7 years’ experience in winery or restaurant management/operations

Physical Requirements
•  Ability to lift and carry up to 50 lbs. (wine cases, tables, supplies).
•  Ability to stand for extended periods and move throughout the tasting room and outdoor service areas.
•  Ability to bend, stoop, climb stairs, and reach overhead as necessary.