The Club & DTC Marketing manager will be responsible for the tactical and operational management of the Patz & Hall "Salon Society" wine club and ecommerce DTC channels. In addition to these core responsibilities, they will also collaborate with Patz & Hall’s leadership to shape forward-looking strategies for membership offerings while providing executional support for all digital marketing efforts. The successful candidate will balance obligations across member shipment planning and operations, customer service, content planning, campaign management, and digital marketing operations. This role offers real P&L responsibility for the Club and Ecommerce sub-channels.
As a newly independent, family-owned winery, we operate with the agility and entrepreneurial spirit of a growing enterprise. We seek candidates who will thrive in a fast-moving, upbeat, collaborative environment and consistently apply a flexible approach, positive attitude, and versatile skillset toward achievement of our goals. With world-class single-vineyard and Sonoma Coast offerings and an experienced, passionate management team, we welcome candidates who wish to be part of our continued growth and success.

RESPONSIBILITIES
Wine Club & Member Experience
•  Plan and execute member shipments three times per year, from pre-run supply management and production of materials to payment processing, fulfillment, and post-run customer service
•  Maintain strong customer service standards for wine club members across all communication channels
•  Collaborate with the Senior Manager of Hospitality and DTC Sales to plan, promote, and execute member events both at our Sonoma House tasting room and externally
Ecommerce & Digital Customer Service
•  Provide comprehensive customer service support for ecommerce customers across web, email, chat, and phone channels
•  Manage order inquiries, shipping questions, product recommendations, and resolution of purchase-related issues
•  Monitor and respond to customer feedback across digital platforms to ensure positive brand experience
•  Manage and deploy transactional communications to ecommerce customers via email, text, and phone
Marketing & Communications
•  Plan and execute member and consumer ecommerce offers, as well as general communications, across multiple channels
•  Plan, update, and execute content calendar for social media and email communication platforms
•  Maintain and improve website content via CMS
•  Assist with marketing asset development supporting all wholesale and DTC channels

REQUIRED EXPERIENCE

•  Wine club management
•  Creative freelancer management
•  Martech vendor management
•  CMS/ecommerce responsibility
•  Email/SMS platform responsibility
•  Organic and paid social media management

SKILLS REQUIRED

•  Member customer service
•  Project Management
•  Revenue management
•  Content Planning
•  Content Development
•  Creative process management
•  Event ideation, planning, and execution
•  Performance tracking and reporting


PREFERRED SYSTEMS AND TOOLS EXPERIENCE

•  Commerce7
•  SOVOS ShipCompliant
•  WineDirect
•  Klaviyo
•  Google Analytics and Ads
•  Meta Ads
•  RedChirp
•  WordPress CMS
•  Canva
•  Adobe Photoshop, InDesign, Illustrator
•  Tock
•  Bynder / Brandfolder
•  HubSpot / Pipedrive
•  Monday.com

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About Patz & Hall
Patz & Hall is an independent, family-owned winery. Since 1988, Patz & Hall has been seeking out the very best small, family-owned Chardonnay and Pinot Noir vineyards in California and establishing long-term relationships with the talented winegrowers who farm these world-class sites. Built on real friendships, and a shared commitment to quality, these partnerships have led to the rich diversity of our wine portfolio, contributing to our acclaimed cuvées and our sought-after single-vineyard wines. Today, Patz & Hall makes some of California’s most stirring and sought-after single-vineyard Chardonnays and Pinot Noirs—wines that have become benchmarks for their intensity, elegance and complexity.