DaVero is a wonderful place to work, with a warm, friendly culture built on trust and affection.

For over two decades, we have been making wine in the Dry Creek Valley from climate-appropriate Italian varieties, using regenerative and biodynamic methods that honor the land. This philosophy is the foundation of everything we do – wine, olive oil, visitor experiences, and storytelling.

As a 100% DTC winery, our sales team plays the central role in hosting guests, establishing and maintaining lasting relationships, and growing our community.

We are seeking an experienced individual to join that team – a collaborative team player who loves closing sales as much as they love providing great hospitality.

If that’s you, you will have a history of delivering strong results in both club signups and wine sales; excel at providing warm wine hospitality; and enjoy interacting with members and customers by phone and email as well as in person.

You’ll find a lot to work with. Our story is fascinating, unique, and authentic, and is supported by outstanding wines made completely naturally from interesting varietals, presented in a stunning environment that immediately makes guests feel at peace and creates a desire to belong.

This role is built around storytelling and hospitality, with a strong focus on member acquisition as well as sales. You’ll host personalized tastings and walking tours, helping guests connect with our wines, farming philosophy, and values. You’ll have the fun of introducing them to new varietals that are truly delicious, leading them to leave not just as fans, but as Farm Members.

But the role doesn’t stop there: we need life-long customers, and that requires continuous interaction. So you are also responsible for ongoing personal communication, both after their initial visit as well as periodically over the months and years that follow – all with the objective of forging a deeper relationship with our wines and community.

Ideal candidates will bring proven sales success, fluency in wine, a deep-seated commitment to hospitality, and the ability to connect authentically with new guests and customers alike. We provide regular training to our team about Italian varietals, regenerative agriculture, and Biodynamic farming; prior knowledge is a plus, but not a requirement.

Key Responsibilities
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Sales & Hospitality
•  Host tasting experiences that naturally guide guests to want to become Farm Members.
•  Know how to identify buying cues and guide guests toward membership and purchases with confidence and authenticity.
•  Consistently meet or exceed goals for club signups, sales, and guest conversion benchmarks.
•  Follow up with guests post-visit to continue the conversation, reinforce connection, and convert interest into membership and purchases.
•  Enthusiastically conduct phone, email, and text outreach as part of our overall sales strategy, meeting clear goals for re-engagement, reorders, and signups.
•  Recruit and manage holiday as well as off-cycle corporate purchases.
•  Represent DaVero at offsite tastings and hospitality events at partner hotels or other local venues.
•  Help establish and maintain relationships with local hotels, wineries, restaurants, and other businesses to promote our experiences and wines.
•  Assist with wine club operations, including order modifications, follow-up on credit card declines, and coordinating pickups.
•  Collaborate with the team to refine and elevate the guest experience and drive growth.
•  Maintain CRM within customer accounts, including adding notes and completing tasks.

Operations
•  Open and close the tasting room facilities, including performing cash counts.
•  Respond to reservation inquiries, place reservations in our reservation system, and make confirmation calls.
•  Respond to inquiries via Slack, email, phone, and Red Chirp.
•  Accurately process sales and wine club sign-ups using the POS system; maintain familiarity with current offerings and pricing
•  Assist with inventory management, including restocking and tracking.
•  Prepare culinary offerings for tasting experiences.
•  Maintain tasting facilities, including stocking and cleaning.
•  Assist with gift wrapping and packing as needed.

Qualifications
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•  College degree preferred but not required.
•  At least 2 years of experience in wine, DTC, or luxury sales.
•  Over 21, with valid CA drivers license.
•  Proven track record of achieving/exceeding sales goals in a high-touch, guest-focused environment.
•  Familiarity with POS systems, reservation platforms, CRM tools, word-processing software, and spreadsheets.
•  Industry certifications (e.g. WSET, CS, CSW) or sommelier coursework a plus.
•  Sales training classes or certifications (e.g. WISE Academy) a plus.
•  Safe Food Handler and California Responsible Beverage Server certifications required, though may be obtained post-hire.
•  Ability to work weekends, onsite (and occasional offsite) events, evenings, and holidays.
•  Ability to lift and carry up to 50 pounds (wine cases), and be on-duty for extended periods.
•  Ability to navigate in a natural environment with uneven ground while leading guests on tours.

Compensation & Benefits
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•  Full-time, hourly position with variable schedule.
•  Pay range $22-$30/hour, plus performance-based commissions and bonuses.
•  Fully-paid health insurance (Bronze level), PTO, and membership in employee wine club.

To Apply
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Please submit **both** your resume as well as a cover letter indicating why you feel DaVero is right for you, and you are right for DaVero.
==> Applications without a cover letter will not be considered.