JOB TITLE: DTC Sales Manager

ABOUT DK WINE GROUP
Located in Healdsburg, CA and established in 2021, DK Wine Group continues Dan Kosta’s legacy as a premier Sonoma County vintner, whose calling is to introduce an elevated style of Pinot Noir and Chardonnay to wine lovers everywhere. From your go-to-glass of Pinot Noir to a memorable wine experience and most coveted cellar selection, our signature portfolio includes Admire, Convene by Dan Kosta, & DK Grail.

POSITION SUMMARY
The Direct-to-Consumer Sales Manager is responsible for wine sales through all DTC channels by managing, growing and retaining membership in the Kosta Collective Wine Club & Mailing List. Members will be introduced to the Wine Club through the tasting room, events, social media, marketing campaigns, and word of mouth. The Manager is the primary point of contact for members and prospective members. This management position is responsible for all DTC sales, e-Commerce, Wine Club activities, and will oversee the Tasting Room.

OUR CANDIDATE
-Degree in Wine Business, Hospitality Management, Marketing, Business, or relevant field is preferred.
-5+ years’ experience in DTC and wine club management at a premium winery.
-Experience working with Commerce 7 or other club management software required. Additionally, experience using MailChimp (or similar email marketing tool) & TOCK is required. Social Media skills with wine campaigns.
-Proficiency in Office 365, including Teams, SharePoint, Outlook, PowerPoint, and associated programs.
-Website proficiency in Word Press.
-Demonstrated sales success and product marketing experience.
-Knowledge of wine shipping legal compliance required. Ship Compliant.
-Experience working in the restaurant industry or on premise/events a plus.
-Valid driver license. Ability to lift 50 lbs.

POSITION RESPONSIBILITIES
Responsibilities for this position include but are not limited to:

-Build and maintain Wine Club member relationships. Manage Tasting Room. Manage e-Commerce. Manage Social Media. Design, Launch and Manage all DTC Channel Campaigns.

-Work with Director of Operations, Winery to create annual goals and budgets for the Wine Club and DTC sales channel.

-Drive strategic sales plans and marketing strategies to increase Wine Club memberships and DTC sales both locally and in non-local markets.

-Work with DKWG teammates to call on partner industries to drive visitation to winery to drive Wine Club memberships and DTC sales.

-Drive wine club membership enrollment to meet business objectives as assigned.

-Drive wine sales through the Wine Club and general consumers to meet business objectives as assigned.

-Ensure retail wine sales area operates efficiently and is reaching sales objectives.

-Manage wine inventory counts and process in DTC and Wine Club as outlined by Controller.

-Train, enable, and ensure sustainment of best practices for Wine Club and wine sales through service, host, and event teams.

-Execute email campaigns supporting DTC and Wine Club objectives.

-Generate and organize social media content to engage members and drive interest with prospects.

-Regularly update prospective club members account/personal information as it is received.

-Provide outstanding service at every customer touchpoint, from oral and written communication to all telephone and email inquiries, requests, or complaints from Wine Club members and prospective members.

-Review Tock on a daily/weekly basis for Wine Club membership reservations and ensure they receive the appropriate level of attention to maintain membership engagement.

-Support planning and execution of all DK Wine Group events.

-Lead, organize, and execute Wine Club shipments, rallying assistance or budgeting labor needs as appropriate.

-Proactively identify and resolve customer inquiries with thorough research and follow- through.

-Acquire and maintain knowledge of the company’s wines, story, and the winemaking process in order to effectively advise and sell wine to guests in person, via email, and by phone.

-Exceptional skills in customer service and hospitality.

-Deliver wine to wholesale accounts in CA as needed where self-distributed.

-Regular, predictable, and reliable attendance and punctuality.

-Perform all other duties as assigned.

PREFERRED FUNCTIONS
-Passion for wine and wine culture. Knowledge of how wine is made.
-Possess organizational skills and the ability to successfully manage various types of tasks and team members throughout the day.
-Ability to work independently with a high degree of efficiency.
-Excellent communication skills as well as the ability to read, write, follow, and present oral and written instructions.
-Willingness and ability to work extended hours as needed.
-Ability to problem solve.
-Ability to multitask and work collaboratively as well as independently in a team atmosphere.

BENEFITS
We offer a competitive compensation and benefits package to our team members who work 30+ hours per week.
Salary: $80,000 to $95,000 DOE Incentive program available.