The Sales Associate is responsible to deliver exceptional hospitality while hosting wine tasting experiences and winery tours. As a member of the sales and hospitality team there is an expectation to deliver results in wine sales, club acquisition and guest satisfaction through storytelling and executing a personalized and memorable onsite experience. Event support is ongoing and on an as needed basis for seasonal event activity throughout the year.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Wine Sales & Service (60%)
• Host guests in the Tasting Room for tastings and/or tours.
• Effectively sell wine, wine club memberships and retail merchandise.
• Influence brand messaging and wine sales through storytelling and suggestive selling.
• Make recommendations on wine selections based on customer preferences.
• Meet or exceed set sales and conversion goals.
• Follow established guidelines for executing a consistent wine presentation.
• Perform opening and closing duties as assigned.
• Accurately enter customer and order information into CRM/POS system.
• Pick, pack and prepare wine orders for guest purchases.
• Set up and break down all tasting & tour experiences.
• Wash and polish glassware.
• Assist DTC with additional administrative duties as assigned.
Hospitality (40%)
• Provide an exceptional guest experience at every opportunity.
• Share passion and knowledge about wine, food, and hospitality with guests.
• Strong relationship, rapport-building, and interpersonal skills.
• Maintain a positive work environment, displaying respectful internal hospitality.
• Support all events hosted on property.
ESSENTIAL SKILLS:
Qualifications:
• 1+ years related experience required in sales, customer service and/or hospitality.
• Previous wine industry experience preferred.
• Working knowledge of wines and winemaking processes - WSET Certification a plus.
• Strong selling skills a must.
• Engaging personality, professional demeanor and positive attitude.
• Ability to work independently and cohesively with team members and ownership.
• Highly organized with attention to detail and consistent follow through.
• Flexible and adaptable to a changing work environment.
• Ability to manage competing priorities with sound judgment and solution-based results.
• Excellent interpersonal, verbal, and written communication skills.
• Ability to perform basic math.
• Must be flexible and available to work varied hours/days of the week.
• Weekend work is required + evenings on occasion.
• Demonstrate computer proficiency with POS/CRM, reservation platforms and Microsoft Office Suite.
• High school diploma or GED; two to four year college degree preferred.
• Must be at least 21 years of age.
• English language fluency required.
Physical Requirements:
• Ability to lift and move 50 pounds repeatedly.
• Ability to stand, move, walk, and sit for prolonged periods of time, and occasionally stoop, kneel, crouch and climb.
• Ability to effectively stock wine, set-up and break down procedures, equipment, etc., and be able to utilize hand truck and assist in moving heavy objects.
• Ability to understand and accurately follow written and verbal instructions.
• Communicate effectively with guests and team members.
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