DESCRIPTION OF THE ASSOCIATION:

The Napa Valley Vintners (NVV) is a non-profit association comprised of 525 wineries. The member wineries range in size from small family-owned operations producing as few as 250 cases, to larger wineries producing over one million cases of wine each year. Our mission is to promote, protect and enhance the Napa Valley wine region.
Our core values are excellence, leadership, stewardship, integrity, innovation, diversity, generosity, collaboration, and camaraderie. We are committed to diversity, equity, and inclusivity in the workplace and in our industry.

The NVV is an equal opportunity employer and maintains a policy of non-discrimination and reasonable accommodation. NVV does not discriminate against any employee or applicant for employment because of race, color, creed, gender (including gender identity and gender expression), religion, marital status, registered domestic partner status gender, age, national origin, ancestry, disability, veteran status, marital status, medical condition, sexual orientation, or any other consideration made unlawful by federal, state, or local laws.

PURPOSE:
The Consumer Marketing Manager is responsible for the implementation of consumer-focused marketing initiatives and promotional programs for the Napa Valley Vintners.

PROFESSIONAL QUALIFICATIONS:
The Consumer Marketing Manager will have a bachelor’s degree and a minimum of five years' experience in implementing consumer marketing programs, campaigns, and events that build brand awareness and engage target audiences. The Manager must have:
•  Experience working within established budgets, managing contracts and coordinating projects from planning through execution.
•  Exceptional organizational, time and project management skills and ability to handle multiple tasks.
•  Excellent written and verbal communication skills, with a strong emphasis on relationship building, collaboration and customer service.
•  Proficiency with Microsoft Office is required.
•  Although knowledge of wine or the wine industry is not required, an interest in the industry and wines is preferred.
•  An enthusiastic and supportive work ethic with dedication to excellence.
•  Ability to work independently and in a fast-paced, team-oriented environment.

REPORTING:
The Consumer Marketing Manager reports to the Senior Director of Marketing.

MAIN RESPONSIBLITIES:
•  Manage consumer marketing programs, including events, programs and campaigns that showcase Napa Valley wines, reinforce the region’s excellence and align with NVV’s strategic goals.
•  Manage key elements of planning and executing consumer marketing programs including:
- Program Excellence: Ensure all marketing programs and events are executed to the highest standards, with exceptional attention to detail and a commitment to delivering quality experiences.
- Brand Representation: Ensure the Napa Valley brand is consistently and appropriately represented across all marketing programs, events, partnerships and consumer touchpoints.
- Winery Engagement: Coordinate winery participation in marketing programs, ensuring clear, timely and effective communication and a positive experience for participating members.
- Budget Management: Manage program expenses within established budgets, ensuring responsible use of resources and accurate tracking of expenditures.
- Program Logistics: Coordinate marketing collateral, supplies, materials and equipment, including inventory management and logistical needs for successful program execution.
- Reporting and Evaluation: Complete post-program reporting, including participation, results, key metrics and feedback. Identify successes, lessons learned and opportunities to improve future programs.
•  Working closely with Auction Napa Valley team members to oversee consumer registration for events including:
- Provide outmost consumer service to ensure guests are registered and confirmed for events.
- Assist with distribution of registration materials.
•  Be an engaged and collaborative member of the NVV team, contributing to the organization’s overall success.
- Work cooperatively with colleagues across the organization, supporting projects, programs and initiatives as needed.
- Maintain a positive, proactive attitude, demonstrating a strong team spirit and commitment to NVV’s mission.
- Ability to lift and move cases of wine and other materials weighing up to 50 pounds.

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