Hospitality & Membership Manager: While this is not currently a wine-specific role, di Rosa sits among the vineyards of Carneros. We’re building partnerships with our winery neighbors and exploring the possibility of serving wine on campus in the future. Candidates with wine club, winery hospitality, or tourism experience are encouraged to apply.

About di Rosa: di Rosa is where art and nature meet in the heart of Napa Valley. Our Carneros campus combines a significant collection of Bay Area art, galleries, outdoor sculpture, and beautiful grounds and gardens. We’re investing in our campus and our team to become an essential part of the Napa Valley experience—a place where locals and visitors of all ages can explore, connect, and find new reasons to return. Join a team helping shape this next chapter, with opportunities to contribute ideas and make an impact. Learn more at dirosaart.org.

How to Apply: Send a COVER LETTER AND RESUME.

Position Overview

The Hospitality & Membership Manager leads the visitor and member experience, online and on campus. This hands-on role grows membership, strengthens visitor services, supervises frontline staff, coordinates volunteers and docents, manages retail, and develops community partnerships. The ideal candidate combines exceptional hospitality, sound business judgment, digital fluency, and collaborative leadership with the ability to turn creative ideas into measurable results.

Essential Duties & Responsibilities

Membership Growth & Engagement
- Evolve membership levels, pricing, benefits, and experiences with organizational leadership and Development staff.
- Lead recruitment, onboarding, renewal, retention, upgrade, and re-engagement campaigns with clear goals.
- Partner with Development on experiences that deepen philanthropic engagement.
- Use member feedback, participation, revenue, and costs to improve the program.

Visitor Experience & Team Leadership
- Lead a welcoming, seamless experience from online purchases through arrival, galleries, retail, programs, events, and follow-up.
- Recruit, train, schedule, coach, supervise, and evaluate visitor services staff and gallery attendants.
- Coordinate volunteers and docents with Education and other staff.
- Establish service standards, training resources, and procedures that support reliable coverage, safety, and accountability.

Retail & Partnerships
- Oversee museum shop merchandise, purchasing, inventory, presentation, online presence, and sales.
- Build relationships with wineries, hotels, tourism organizations, businesses, cultural institutions, and community partners.
- Develop partnerships that increase visitation, membership, member benefits, sponsorships, and community engagement.

Systems & Business Operations
- Coordinate customer-facing digital systems and maintain accurate customer data.
- Track membership growth and retention, visitor satisfaction, repeat visitation, and retail and membership revenue.
- Manage hospitality, membership, and retail budgets with the Executive Director.
- Collaborate across departments to deliver a consistent visitor and member experience.

Required Qualifications
- Three or more years of progressive experience in hospitality, wine clubs, membership, tourism, visitor services, nonprofit engagement, cultural institutions, or a related field.
- Demonstrated success in membership, customer retention, and/or sales.
- Experience supervising customer-facing teams, including scheduling, training, coaching, and performance management.
- Strong communication, relationship-building, and problem-solving skills.
- Experience with CRM, ticketing, membership, point-of-sale, e-commerce, or customer engagement systems.
- Ability to use customer data, feedback, and financial information to improve results.
- Experience managing projects, budgets, and cross-department collaboration.
- Availability for occasional evenings, weekends, holidays, and events. Weekends are required during the first two to three months for onboarding.
- Enthusiasm for connecting people with art and nature.

Preferred Qualifications
- Relevant bachelor’s degree or equivalent combination of education and experience.
- Experience in museums, arts organizations, wineries, wine clubs, or cultural institutions.
- Familiarity with Salesforce, PatronManager, Mailchimp, or similar platforms.
- Knowledge of Napa Valley and Sonoma County hospitality and tourism markets.
Compensation & Benefits

Base salary: $75,000–$85,000 annually. This is di Rosa’s good faith estimate of the hiring range.

Target annual incentive opportunity: $5,000–$15,000, depending on achievement of approved goals and the written commission and performance-incentive plan. Goals may include membership revenue, retention and upgrades, partnership revenue, retail performance, and visitor satisfaction. Eligibility, calculations, timing, adjustments, and payments are governed by the written plan.

Eligible employees may participate in di Rosa’s benefits and paid time off programs, subject to applicable plan terms and policies.

Work Environment & Employment Conditions

Work takes place in offices, galleries, the museum shop, events, and outdoor campus settings, with regular walking between locations and exposure to changing weather. Duties include computer and point-of-sale use; sitting, standing, bending, and reaching; and occasionally lifting or carrying up to 25 pounds. Local travel by reliable transportation is required.

Employment is contingent on a job-related background check following a conditional offer, conducted in accordance with applicable law, and verification of U.S. work authorization. Employees must meet scheduling requirements, follow organizational policies, and perform essential functions with or without reasonable