COMPANY DESCRIPTION:

Headquartered in Napa, California—Quintessential is a leading fine wine marketer, sales agency and importer exclusively representing family-owned wineries. An early champion of multi-generational producers, Quintessential values expressions of celebrated terroir from around the world. Led by father and son, Steve Sr. and Dennis Kreps, the global portfolio now includes 28 dynamic families with 38 wineries.

JOB TITLE: Marketing Associate
The Marketing Associate supports the Portfolio Director and Brand Managers in the execution of marketing programs for a portfolio of domestic and imported wine brands sold throughout the United States. This is a hands-on, execution-focused position responsible for translating portfolio strategies, brand plans, supplier initiatives, and sales priorities into high-quality marketing materials, digital content, trade programs, events, and other market-facing activities. Working under the direction of the Portfolio Director, the Marketing Associate collaborates closely with Sales, winery and supplier partners, distributors, customers, and outside vendors.
•  Reports to: Portfolio Director
•  Job Location: Napa (On-site)
•  Job Category: Marketing

DUTIES & RESPONSIBILITIES*:

Critical Tasks – Takes ownership of tactical execution and moves projects from direction to completion: (50%)
•  Execute marketing initiatives and brand programs established by Portfolio Director and Brand Managers. Maintain marketing calendars, project schedules, deliverable lists, and deadlines across assigned brands. Support new product launches, vintage changes, seasonal programs, distributor initiatives, and promotional campaigns.
Performance Expectation: Projects are completed on or before agreed upon deadlines. Assigned projects do not require repeated follow-up from project sponsors. Clear documentation is maintained. Multiple simultaneous projects are successfully managed without important deliverables being overlooked.

Critical Tasks – Creates and maintains accurate, professional marketing tools that help the Sales organization sell effectively: (30%)
•  Develop, update, and maintain sell sheets, technical sheets, tasting materials, presentations, shelf talkers, brand decks, distributor materials, and other sales tools. Maintain current product information including vintages, appellations, varietals, winemaking information, awards, ratings, bottle images, and other brand content. Support preparation of presentations for distributor meetings, supplier reviews, national sales meetings, key account presentations, and other business needs.
Performance Expectation: Sales teams have timely access to current and accurate marketing materials. Obsolete vintages, bottle images, ratings, or other outdated information are identified and replaced promptly. Materials require minimal correction following internal review.
Critical Tasks – Executes consistent, engaging, and brand-appropriate digital marketing activity: (10%)
•  Develop and maintain social media and digital content calendars based on priorities established by Portfolio Director. Convert winery stories, market visits, sales activities, new releases, events, awards, ratings, and other activities into usable digital content. Coordinate with winery partners to obtain approved photography, video, brand assets, and content. Manage wine submissions for public relations and scoring submissions.
Performance Expectation: Content calendars are executed and maintained consistently. Social and digital materials are accurate, visually appropriate, timely, and on brand. Important supplier, company, and market activity is converted into relevant marketing content.

Critical Tasks – Keeps the operational side of the portfolio organized, accurate, current, and accountable: (10%)
•  Maintain marketing asset libraries, project trackers, content calendars, supplier information, and brand files. Maintain current record of ratings, awards, press coverage, vintage updates, product changes, and other brand information. Coordinate marketing invoices, purchase orders, vendor documentation, and expense information as required.
Performance Expectations: Administrative requirements do not become obstacles to program execution. Supplier and internal requests receive timely follow-up. Portfolio and supplier review materials can be assembled efficiently from information maintained throughout the year rather than recreated immediately before a meeting.

*Not a complete list but representative of general expectations.

QUALIFICATIONS:

Education/Experience: BA/BS or greater in Business, Marketing, Communications, or Liberal Arts or equivalent preferred, and/or a minimum of 2-4 years progressively responsible marketing or brand management experience in a wine marketing or wine sales role. Experience supporting multiple brands is highly desirable. Bonus points for advanced degrees and wine certifications.


Skills: Strong problem solving, analytical, creative and organizational skills demonstrated by the ability to make sound and timely decisions.

Well established knowledge of wine marketing strategies, wine styles, winemaking and wine culture.

Excellent attention to detail and thoroughness in identifying and resolving problems are extremely important. Excellent organizational skills, with the ability to manage and prioritize multiple projects and deadlines. Experience with video production, photo shoots, Adobe Creative Suite, including InDesign, Photoshop and Illustrator. SEO, SEM or paid social media experience is a plus.

Able to work as part of a team and communicate with team members/colleagues regularly. Strong Microsoft Office skills. Excellent verbal and written English communication and presentation skills. Comfortable working in a dynamic, fast-moving work environment.

Familiarity with the latest social media platforms, trends and social media marketing in wine or adult beve