Round Pond Estate is a family-owned Napa Valley estate producing handcrafted wines, artisan olive oils, and red wine vinegars from our land in Rutherford. We’re a small, close-knit team — and that means the work you do here is genuinely seen, genuinely valued, and genuinely impactful.
At Round Pond Estate, we believe every bottle, every experience, and every guest interaction tells a story. We’re looking for a Creative & Digital Marketing Lead to help us shape how that story is shared, experienced, and discovered. This role is ideal for a marketing professional who combines strategic thinking with creativity. In this role, you will lead digital marketing initiatives that strengthen brand positioning, grow direct-to-consumer sales, increase audience engagement, elevate two distinct luxury brands, Round Pond Estate and Kith & Kin Cellars, experience across digital channels, While storytelling and content creation are crucial aspects of this role, as well as a strong foundation in marketing strategy, audience development, campaign execution, and e-commerce growth.

WHAT YOU’LL DO
Storytelling & Content
- Create compelling content that reflects the estate, vineyard, culinary experiences, and people behind the brand
- Develop photography, video, and written content
- Create compelling on-brand collateral for DTC and wholesale channels — menus, sell sheets, wine club materials, accolade sheets, and more
- Identify and share stories that deepen customer engagement, connection and brand loyalty.
- Build and maintain a rich library of photography and design assets across both brands
Brand Strategy & Positioning
- Ensure consistent messaging, voice, and visual identity across digital and print channels.
- Collaborate with Marketing Manager, cross-functionally with hospitality, DTC, and wholesale teams to develop campaigns that support business goals and brand growth
Digital Marketing
- Develop and execute digital marketing campaigns across email, social media, paid advertising, website, and other channels
- Manage content and email calendars for both Round Pond Estate and Kith & Kin Cellars and marketing initiatives that drive awareness, engagement, and conversion
- Develop and execute email and SMS campaigns from concept through deployment, including content creation, audience segmentation, and post-campaign performance analysis
- Track and report on e-commerce performance (weekly), email flows (monthly), and broader campaign activity, using insights to optimize results across channels
- Support growth of online wine sales and customer acquisition across digital channels
- Optimize website content, user experience, and conversion opportunities to improve online performance
- Build and launch landing pages for e-ecommerce campaigns, seasonal promotions, and key marketing needs
- Create promotional assets such as gift sets, cart carrots, and banners to support online conversion
- Develop and update website content for gifting, events, experiences, and other needs as required
- Complete monthly social media reporting and share key insights and recommendations
Analytics & Performance
- Track key marketing and e-commerce metrics
- Evaluate campaign effectiveness and provide recommendations for improvement
- Maintain awareness of industry trends, consumer behavior, and emerging digital opportunities

Performs all related duties and special projects as assigned.

WHAT WE'RE LOOKING FOR
- Bachelor's degree preferred.
- 2 to 4 years of experience in marketing, content creation, digital marketing, or a related creative field.
- Proficiency in Adobe Creative Suite, including InDesign and Photoshop, or equivalent design software.
- Experience with email marketing platforms such as Klaviyo, Mailchimp, or similar.
- Experience managing website content and familiarity with ecommerce platforms.
- Excellent written communication skills with exceptional attention to detail and a strong understanding of brand voice and consistency.
- Creative, curious, and self-motivated with the ability to manage multiple priorities, think independently, solve problems, and produce fresh, engaging content.
- A self-starter mindset — you manage your own time, hit your deadlines, and raise your hand when you need support
- Fluent in English, proficiency in other languages a bonus
- Must be a team player, flexible, and willing to always “go the extra mile” and have a positive attitude and outlook.
- Must be at least 21 years of age.

Shown pay range represents what we reasonably expect to pay for this position, however the actual compensation offered will depend on multiple job-related factors, including but not limited to candidate qualifications, skills, experience, education, location, and alignment with market data. The company reserves the right to modify the range in the future.

Round Pond is an Equal Opportunity Employer. We welcome you for who you are - your background, perspective, and personality. Bring your unique experiences, humility, and authenticity to our team.