In 1972, Chuck Wagner started Caymus Vineyards with his parents, Charlie and Lorna – a family of farmers with deep roots in the Napa Valley dating back to the 1850s. Today, Caymus Cabernet is one of the region's most celebrated wines. Two of Chuck's children, Charlie and Jenny Wagner, now work alongside him offering a collection of wines sourced from premier winegrowing regions of California and beyond. To learn more about the family and their wines, go to WagnerFamilyofWine.com.
Position Summary:
The Wagner Family of Wine is looking for a Market Manager who is highly motivated, well organized, and a self-starting individual. This position is responsible for driving wine sales and new distribution in the prescribed territory, primarily focused on restaurant/fine wine retailers and some chain responsibilities in Northern California. This position reports directly to the NorCal Region Sales Manager (RSM).
Sales and Sales Management Duties:
• Work with NorCal RSM to consistently build our business in key account territory
• Own market relationships in top 75-100 accounts in designated account territory
• Possess enhanced knowledge of local market conditions at distributor and trade levels alike, while building and growing relationships within all channels of trade in the assigned territory
• Maintain an intricate knowledge of the history and philosophy of the Wagner family and their vision and core values for each of our wine brands
• Utilize Targit analysis and key relationships in the market to manage price and promotional integrity of all brands within the portfolio
• Conduct regular distributor sales meetings and training sessions with distributor personnel to ensure the proper execution of marketing strategies within prescribed guidelines
• Build trust, loyalty, and confidence in the marketplace with distributor/accounts and colleagues
• Identify, contact and sell to targeted on- and off-premise accounts independently and alongside distributor personnel
• Track and maintain lists/trackers to record sales interaction, results, follow up needed, etc
• Conduct consumer/trade (including retail chain) tastings and demos as necessary
• Complete monthly reporting (expenses/weekly sales reports, etc)
• Execute monthly sales goals as directed by NorCal RSM
• Accomplish other duties and responsibilities as assigned
Required Qualifications:
• Possess strong written and verbal communication skills, and the ability to clearly and concisely communicate both internally and externally
• Strongly grasp necessary software programs and reporting from Targit, MS Office, and Nielsen
• Keep management informed of critical information and trends in the marketplace
• Present articulately and with impact in group presentations and meetings
• Clearly tell the Wagner Story to key influencers to drive sales
• Bring passion for fine wine with experience in developing and implementing luxury brand-building strategies into daily performance
• Live within prescribed territory with proximity to major selling markets
• Spend 80% of time (4 days per week) in the market, 20% in office (1 day per week)
• Travel to National and Divisional meetings
• Be a solid team player and embrace the Wagner Family of Wine culture
• Embrace developmental opportunities with NorCal RSM and execute yearly developmental plan
• Control own destiny through strong account relationships
• Possess 3-5 years of wine industry sales experience with a distributor or supplier (required)
Market Manager Core Competencies:
• Become a preferred supplier within sales territory
• Build and own strong relationships with territory distributor sales personnel and key account buyers
• Consistently increase account footprint by expanding relationships across the market
• Know your business to be a resource for distributor salespeople and key accounts
• Prioritize all activities that proactively drive sales, protect brand equity, and increase share of mind
• Spend a minimum of 80% of time in the field selling
• Spend 10% of time analyzing territory, 5% of time preparing weekly key account calls, and 5% of time on weekly/monthly admin
• Consistently drive Wagner sales in top 75-100 key high profile accounts in territory
• Effectively communicate market conditions, roadblocks, and opportunities to NorCal RSM and Western Division Manager
• Build Wagner ambassadors inside distributor salesforce through constant engagement and support
Working Conditions:
• Have ability to travel and work some weekends. Market Manager MUST be based in Northern California.
Physical Requirements:
• Operate a desktop computer using keyboard and mouse, employing repetitive arm and wrist motions
• Have manual dexterity sufficient to reach and handle items
• Have specific vision abilities require close and distance vision
• Sit and stand for long periods of time
• Occasionally bend, stoop, reach, kneel, crouch or climb
• Must be able to lift 50 lbs
Excellent Benefit Package ~ Bonus Potential ~ Equal Opportunity Employer
Annual Salary Range $85-$95K
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