DIRECTOR OF SALES & HOSPITALITY

About Simon Family Estate
“We don’t invest in companies- we invest in people.”
-Sam Simon
Simon Family Estate is a boutique, family-owned luxury wine estate built on integrity, generosity, and enduring relationships. We believe hospitality is not a transaction or a service — it is a meaningful moment shared among friends. Every experience is intentional, personal, and thoughtfully curated, grounded in the belief that unreasonable hospitality creates lasting relationships.
We operate with trust, humility, and high standards. We lead with warmth, listen closely, and hold ourselves accountable to excellence — always in service of our guests, our partners, and one another.
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The Opportunity
The Director of Sales & Hospitality is a senior leadership role and a rare opportunity to help shape the future of a growing luxury wine brand. As a young estate, Simon Family Estate is in a creative and formative chapter — one defined by intentional brand-building and the freedom to design experiences with originality and care.
This role sits at the intersection of refined hospitality, relationship-driven sales, and thoughtful leadership. As a core member of the leadership team, you will steward the guest experience end-to-end while directly contributing to revenue growth, brand distinction, and enduring client relationships.
We are seeking a seasoned professional who values people first, thrives in high-touch environments, and is inspired by the opportunity to help shape something enduring while growing alongside the estate.
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What You’ll Do
Hospitality Leadership & Guest Experience
•  Curate and deliver refined, high-touch hospitality experiences that are personal, meaningful, and creative.
•  Host client tastings, collector visits, and VIP experiences with warmth, confidence, and deep wine knowledge.
•  Ensure a consistently high standard across all client-facing interactions, both on-site and off-site.
•  Thoughtfully communicate and uphold the Simon Family Estate story, values, and standards.
Sales Strategy & Client Development
•  Execute and support the direct-to-consumer sales strategy in alignment with annual revenue goals.
•  Guide the sales process through trust, attentiveness, and thoughtful follow-through.
•  Develop and expand collector and allocation relationships through thoughtful outreach and referrals.
•  Maintain detailed client insights within CRM systems to support personalization, segmentation, and lifetime value growth.
•  Collaborate cross-functionally to support DTC, allocation, and wholesale sales objectives.
Partnerships, Events & Brand Building
•  Develop referral relationships with select luxury hotels, drivers, destination partners, and aligned wineries.
•  Represent Simon Family Estate at occasional off-site events, collector dinners, and industry activations.
•  Host and support private events, in-home tastings, and experiential brand moments. (15%)
•  Serve as a primary point of contact for VIP clients, partners, and business development.

Leadership, Operations & Culture
•  Lead with integrity, professionalism, and humility, setting the tone through presence and example.
•  Collaborate closely with Leadership, Operations, and Winemaking to ensure seamless execution.
•  Support inventory coordination, release planning, and data integrity.
•  Demonstrate adaptability and initiative as the company evolves, embracing growth and change.
•  Foster a culture rooted in trust, accountability, collaboration, and pride in one’s craft.
•  At Simon Family Estate, we trust our people. We report to the customer. When challenges arise, we work together to solve them. We do not see problems — only opportunities to improve.
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How Success Is Measured
•  Achievement of monthly and annual DTC revenue goals
•  Conversion rate from tastings to sales
•  Average order value per tasting
•  Referral-sourced tastings booked and hosted consistently
•  Growth and engagement of active client and allocation lists
•  Contribution to California as a top-performing sales state
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What You Bring
•  Bachelor’s degree preferred (or equivalent professional experience).
•  Minimum 5+ years of experience in luxury wine hospitality, sales, fine-dining, or client relations; highly allocated brand experience strongly preferred.
•  Demonstrated success in relationship-based sales and high-touch hospitality.
•  Proven leadership ability with experience mentoring, coaching, or guiding teams.
•  Exceptional written, verbal, and interpersonal communication skills.
•  Strong organizational skills and comfort managing multiple priorities.
•  Proficiency with CRM, POS, and hospitality-related systems.
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Work Environment

On-site role hosting bespoke experiences at:
•  Simon Family Estate production facility (Napa)
•  In our discreet downtown Napa Salon & Offices
•  Our Coombsville Estate (Opening in 2027)
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Physical Requirements & Travel
•  Ability to stand, walk, and host guests for extended periods
•  Periods of desk and computer work
•  Ability to lift up to 20 pounds
•  Approximately 15% travel, including evenings and weekends as business needs require
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Benefits
•  Comprehensive medical, dental, and vision coverage to support your health, well-being, and vitality
•  401(k) plan with company matching, designed to help you grow confidently into your future
•  Company-provided life insurance and disability coverage for added security and peace of mind
•  Scholarship grant potential to support employees’ children and educational pursuits
•  Five (5) days of paid parental leave, reflecting our commitment to family